There were many perspectives on the state of global distribution featured across three days of education, keynotes, and deep-dive panel discussions. From iterating your business models to understanding how payments continue to evolve, here are 5 observations from in and around HEDNA Lisbon 2018:

  1. On marketing to millennials – and anyone else online
  2. On brands outside of hospitality doing retail right
  3. On developing and maintaining a fruitful client/vendor relationship
  4. On pain points in payments
  5. On iterating new business models in an uncertain age

Read more on the HSMAI Website.  Note: This content is for HSMAI Members only.  

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HSMAI Digital Marketing Advisory Board for hotel leadersHSMAI Digital Marketing Advisory Board for hotel leaders