In Digital, HSMAI, Leadership

Brands and businesses everywhere are starting to adopt new forms of advertising that involve partnering with so-called “influencers” on social media. But how willing are they to vet the actual accounts on whom they spend hundreds of dollars? Apparently not much even when the account in question is an obvious fake.

Read the full article at HSMAI Global...

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HSMAI Digital Marketing Advisory Board for hotel leadersHSMAI Digital Marketing Advisory Board for hotel leaders