For almost every travel brand, their marketing and sales funnel is extremely porous, with consumers dropping out at every stage and low numbers eventually turning into bookings. Pushing up conversion rates isn’t straightforward either, find EyeforTravel’s new Converting the Customer report, which is free to download now. To succeed, designers, webmasters and analysts will need to be ready to take a journey into the sometimes illogical and counterintuitive world of marketing and sales psychology.

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HSMAI Digital Marketing Advisory Board for hotel leadersHSMAI Digital Marketing Advisory Board for hotel leaders