If a photo is worth a thousand words, then a video must be worth at least a million. Videos show your social media followers and potential guests what experiences they are missing out on by not staying at your hotel in ways that still images cannot.
Besides inducing FOMO (fear of missing out) for your followers, sharing videos through your hotel’s social media accounts gives your posts preferential treatment on Facebook, Instagram, and Twitter. These social media platforms reward users for uploading engaging videos by increasing the video post’s organic reach. With organic reach diminished due to the implementation of algorithms to determine what posts to show in followers’ feeds, hotels need to create and share videos to make sure their posts are seen by their followers.
If your hotel isn’t incorporating videos in its social media marketing strategy, it’s missing out on an important tool for attracting new followers and converting followers into guests.
Not sure what to make videos about? In this article you’ll learn how to implement the following five video content ideas into your hotel’s social media marketing mix:
- Word-of-mouth video marketing with influencers
- Videos that establish your hotel’s local expertise
- Videos that show off the best of what your hotel has to offer
- Live streaming
- Videos highlighting your concierge’s expertise
1. Word-of-Mouth Video Marketing: Partner with influencers on your hotel’s social media videos to reach new audiences
What to do: Invite an influencer or blogger to create one or several videos on behalf of your hotel for a social media takeover. Influencers are powerful marketing partners because today’s travellers are more likely to make decisions based on peer recommendations than through traditional advertising or endorsements by celebrities. Travelers want to discover hotels and destinations from bloggers and influencers they follow.
How to do it: Invite an influencer to stay at your hotel for a few nights. Give the influencer the royal treatment by offering her meals at your restaurants and setting her up with local experiences that your hotel provides.
Ask the influencer to capture her stay on video. Ask her share the video with you so that you can cross promote it through your hotel’s social media at the same time as she shares it with her audience. By having an influencer share her perspective of your hotel through video, you’ll reach new audiences who will be perceptive to taking advice from an influencer they trust.