Benchmark your hotel's email marketing ROI
Once a year, Revinate takes a deep dive into the performance of email campaigns from hotels across the globe to better understand the state of hotel email marketing. We look at every aspect of these email campaigns and provide benchmarks to help you understand your own email marketing efforts. We answer questions such as: What’s the average open rate for email campaigns? What kind of click rates and bookings are other hoteliers getting? How large should your database be? All of the questions you should be asking as a hotel email marketer. We cover regional differences in benchmarks as well, so you can compare yourself to your competition across the street or around the world.
We analyzed close to 226 million emails from hotels of all sizes and in all regions, and this year, we found that engagement rates are continuing to grow year over year, providing more evidence that email provides the best ROI of all channels in the hospitality industry. While there is often talk of how privacy laws like GDPR have changed marketing, the truth is that consumers still like to get relevant emails from brands they do business with. If you’re looking for a way to drive customer lifetime value, look no further than email.
We hope that the benchmarks we provide help hoteliers derive insight into their email marketing performance and find ways to make the most of every guest.
Note: The Revinate Benchmark report is available free of charge, however, you will need to provide your email address and name before downloading it.