The decision to go ahead with our first in-person Revenue Optimization Conference (ROC)
event in 3-years was not conceived lightly, at the time borders were just starting to open in
Asia after years of COVID closures and it was difficult to predict whether a physical event
would be successful in drawing an audience. Nonetheless, we decided to press forward into
a very early ‘new normal’, and take a chance on bringing the industry together to exchange
knowledge and new ideas…in person!

Fast forward to 9-10 June and we are pleased to report that ROC Singapore 2022 was a
stellar success. 150+ attendees gathered to hear 15 sessions from more than 20+ speakers
across a wide range of latest revenue & commercial hot topics and financial/ metric trends,
plus useful insights on buzz subjects like the customer digital journey/ the metaverse/
loyalty/ F&B distribution/ post-pandemic sales, and automation. You could sense the
excitement & energy in the ballroom and breakout sessions, which overflowed at the
evening networking cocktails & canapes, where clearly people were positively thrilled to be
out mingling together again, exchanging their experiences, sharing knowledge, absorbing
new information, and learning about innovative industry & vendor developments…which is
our core mission at HSMAI, and thus our success.

We would like to sincerely thank all attendees, speakers, and sponsors for collectively creating a very memorable ‘new normal’ industry event, and we’d like to think it signified the turning point from crisis to positive mindset recovery.

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Ailynn Seah