Digital Marketing Training Classes – Phuket
HSMAI is running 2 three-hour classes in Bangkok to get you up-to-speed on the latest best practice for hotels & resorts. Don’t miss these in-person classes where you’ll be workshopping improvements to your own marketing content.
How to create Content that Connects with your Audience strategically
Unlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours, learn to define your audience with buyer personas, use social listening tools, understand the marketing funnel, and create impactful content for each stage to drive action and improve marketing outcomes.
Agenda:
9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand
10:00am – 10:30am Coffee / Tea Break
10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation
12:00pm – 12:30pm Practice content creation skills
AI in Hospitality
Discover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO, voice search optimization, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly.
Agenda:
1:30pm-2:30pm How to Target Gen Z & Tech-Savvy Travellers
2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences
3:30pm – 4:00pm Afternoon Coffee/ Tea
4:00pm – 5:00pm Chatbots and Direct Bookings