“Optimising your online presence” GOLD COAST
“Optimising your online presence” GOLD COAST
1 September 2021 @ 9:00 am - 12:00 pm AEST
$125.00 – $300.00
Gold Coast, AUSTRALIA
1st September 2021
Face to face Workshop
9:00am – Midday
Customised program for hotels, resorts and motels covering revenue and digital marketing topics.
All workshop attendees have the option to extend their morning learnings with an additional session in the afternoon. The 80Twenty Seminar covers industry insights and current trends.
Agenda
| Morning | Optimising Your Online Presence Workshop |
|---|---|
| 8:30am – 9:00am | Registration/ Tea & Coffee |
| 9:00am – 9:10am | Welcome and Agenda |
| 9:10am – 9:20am | Update on the Gold Coast market |
| 9:10am – 9:55am | How your guests decide where to book |
| 9:55am – 10:30am | Understanding the accommodation market and distribution |
| 10:30am – 10:50am | Morning Tea |
| 10:50am – 11:20am | Conduct an audit on your website |
| 11:20am – 12:00pm | Analyse your room pricing |
| 12:00pm | Take your plan home to implement |
| Afternoon | 80Twenty Seminar* |
|---|---|
| 2:00pm – 2:45pm | Registration/ Tea & Coffee |
| 2:45pm – 3:00pm | State of the Nation by Paul Hammond, STR |
| 3:05pm – 3:15pm | Gold Coast Accommodation Investment Outlook, Melissa Tan, City of Gold Coast |
| 3:15pm – 3:30pm | Olympic Games Bid Update by Gabby Daniels |
| 3:30pm – 4:00pm | Operational Impacts and Lessons Learned from Covid-19 – Now & Beyond, Panel session |
| 4:00pm – 4:30pm | Key Strategies to Perform by integrating sales, revenue and marketing, Panel session |
| 4:30pm – 5:00pm | COVID-19 Driving Hotel Innovation, Panel session |
| 5:00pm – 5:25pm | What is the Guests path to booking – now & beyond, Matthias Dybing, Nuvho |
| 5:30pm – 7:00pm | Networking function & Exhibition |
*The 80Twenty Seminar that takes place in the afternoon is optional for you to attend once you have attended the morning Optimising You Online Presence WorkShop.
Meet the Trainers
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Matthias Dybing HSMAI Asia Pacific Advisory Board member & Certified Trainer in Revenue Management & Distribution
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Jackie Douglas President, HSMAI Asia Pacific & Global Chair, HSMAI Academy
