Digital Marketing Workshops
HOW TO CREATE CONTENT THAT CONNECTS WITH YOUR AUDIENCE STRATEGICALLY
Realize the potential of your hotel’s success with our engaging workshop which is designed for hoteliers who want to enhance their marketing strategies by creating engaging and meaningful content. Over three focused hours, you will gain the skills and knowledge needed to understand your audience better, develop strategic content, and effectively communicate at each stage of the marketing funnel.
Participants will learn to:
- Define audience through buyer personas and explore socials listening tools to strategize content ideas
- Understand the marketing funnel framework and the type of content to create at each stage for better marketing outcomes
- Develop a practical skill in creating content that resonates with your target audience and drives action
DIGITAL MARKETING TECH & AI BOOTCAMP
How to Target Gen Z & Tech-Savvy Travelers. Curious about how to attract today’s tech-savvy travelers? Join us as we explore the world of SEO and voice search optimization,specifically tailored for the Gen Z audience who rely on Instagram and TikTok. Learn fresh strategies to boost your hotel’s search rankingsand get noticed by the right guests, using advanced search engines and social media platforms.
Aiming for a Higher ROAS? Using AI for Smart Advertising. Looking to boost your return on ad spend (ROAS) and see your advertising efforts take off? This workshop will show youhow AI can revolutionize your hotel’s advertising strategy. Discover how AI can bring unmatched precision andpersonalization, leading to a greater impact and more engaged audience.
Chatbots and Direct Bookings: A Match Made in Heaven? Imagine generating direct bookings while you sleep. With advanced chatbots, you can provide exceptional guest servicearound the clock, answering questions and facilitating bookings seamlessly.
INCLUSIONS: 3 hours of Expert-Led training | Morning or afternoon coffee/tea | Certificate of Completion
COURSE OUTLINE
Learning Objective:
- Activity: Ice breaker (to get to know all participants)
- Introduce key methods of getting to know audience, which is buyer persona and social listening
- Showcase of exmples for personas to explore hotel related content based on buyer personas framework
Outcome:
- Understand the value of defining audience through buyers persona framework to gain deeper understanding about hotel guests based on their interests, challenges and motivations
- Explore social listening skills as a research tool and feedback loop to recognize common themes and topics that your audience engages with.
Learning Objective:
- Introduction to marketing funnel framework, stages and what should be communicated during this period
- Showcase of content samples within each funnel in relation to buyers persona
Outcome:
- From awareness to booking, understand the big picture perspective on various stages and marketing goals
- Gain knowledge of how quality content depends on who its created for
Learning Objective:
- Activity: Plan a content hook for a specific part of the funne; for a specific part of the funnel for a specific audience persona
Outcome:
- Gain practical skill on how to be more purposeful, organized and strategic when creating content
Key Takeaways:
- Actionable Strategies: We’ll provide you with practical, step-by-step tactics to improve your hotel’s search ranking, capture voice searchtraffic, and increase your social media visibility.
- Cohesive Online Presence: Gain insights on how to apply consistent SEO techniques across all your online platforms, ensuring a seamless and powerful online presence.
- Expert Guidance: Benefit from extensive experience in digital marketing as I share latest SEO trends and best practices, empowering you to upgrade your hotel’s online presence.
Key Takeaways:
- Latest Insights: We’ll equip you with valuable tools and techniques to enhance targeting and deliver personalized experiences that resonate with your ideal guests.
- Maximize Impact: We’ll guide you through seamlessly integrating AI-driven strategies into your advertising campaigns, ensuring you to achieve the best return on your investment.
- Expert Insights: Use my expertise in AI and digital marketing as I share practical recommendations and actionable strategies to help you stay ahead oft he competition.
Key Takeaways:
- Boost Bookings: Learn how to set up and optimize chatbots to handle guest inquiries and drive direct bookings, ensuring your hotel is always ready to assist potential guests.
- Improve Guest Experience: Discover how chatbots can enhance the guest experience by providing instant responses and personalized interactions, leading to higher satisfaction and loyalty.
- Real-World Examples: We’ll share success stories of hotels that have effectively implemented chatbots to increase direct bookings and improve guest engagement.
