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“Optimising your online presence” GOLD COAST

1 September 2021 @ 9:00 am - 12:00 pm AEST

$125.00 – $300.00
Optimising your online presence - HSMAI

1st September 2021

Face to face Workshop
9:00am – Midday

Customised program for hotels, resorts and motels covering revenue and digital marketing topics.

All workshop attendees have the option to extend their morning learnings with an additional session in the afternoon. The 80Twenty Seminar covers industry insights and current trends.


Morning Optimising Your Online Presence Workshop
8:30am – 9:00am Registration/ Tea & Coffee
9:00am – 9:10am Welcome and Agenda
9:10am – 9:20am Update on the Gold Coast market
9:10am – 9:55am How your guests decide where to book
9:55am – 10:30am Understanding the accommodation market and distribution
10:30am – 10:50am Morning Tea
10:50am – 11:20am Conduct an audit on your website
11:20am – 12:00pm Analyse your room pricing
12:00pm Take your plan home to implement
Afternoon 80Twenty Seminar*
2:00pm – 2:45pm Registration/ Tea & Coffee
2:45pm – 3:00pm State of the Nation by Paul Hammond, STR
3:05pm – 3:15pm Gold Coast Accommodation Investment Outlook, Melissa Tan, City of Gold Coast
3:15pm – 3:30pm Olympic Games Bid Update by Gabby Daniels
3:30pm – 4:00pm Operational Impacts and Lessons Learned from Covid-19 – Now & Beyond, Panel session
4:00pm – 4:30pm Key Strategies to Perform by integrating sales, revenue and marketing, Panel session
4:30pm – 5:00pm COVID-19 Driving Hotel Innovation, Panel session
5:00pm – 5:25pm What is the Guests path to booking – now & beyond, Matthias Dybing, Nuvho
5:30pm – 7:00pm Networking function & Exhibition

*The 80Twenty Seminar that takes place in the afternoon is optional for you to attend once you have attended the morning Optimising You Online Presence WorkShop.

Meet the Trainers

  • Matthias Dybing HSMAI Asia Pacific Advisory Board member & Certified Trainer in Revenue Management & Distribution
  • Jackie Douglas President, HSMAI Asia Pacific & Global Chair, HSMAI Academy



1 September 2021
9:00 am - 12:00 pm AEST
$125.00 – $300.00
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The Island, Gold Coast, Australia
3128 Surfers Paradise Blvd
GOLD COAST, 4217 Australia
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