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Maximum Occupancy: Hotel and Accommodation Industry Conference

31 October to 1 November

HSMAI SESSIONS AT MAXIMUM OCCUPANCY

How to use your OTA channels to improve your hotels performance

DAY 1, 31 October at 2:50pm  “Your OTA Market Manager”

In both these sessions, Tamie will share her wealth of experience in managing the OTA HSMAI Speaker Tamie Matthewschannels, and give you some solid tactics to take back to your hotel and use to improve your business.  There are not many hotels that don’t need OTA’s, so don’t miss this important session – and bring your notepads!  

You will learn:

  • How to use your OTA Market Manager to improve your results
  • Analysing each channel
  • Analysing the local market
  • Analysing your property in the market

Download the presentation slides here


DAY 2, 1 November at 2:20pm “Improving OTA performance”

You will learn:

Every day in every hotel in every city and every town, there is a hotelier telling another hotelier that they hate OTAs and they charge too much in commission.  It is a familiar story and one we hear repeated every day.  BUT and that is a big BUT, what would you as a hotelier do without them and are you using them wisely?

·         15% commission vs direct is ‘free’ … but is it really?

·         What would you do if you didn’t have a connection to any OTA’s?

·         What would you need to change internally and how would you fill the gaps left by OTA’s?

·         How would you replace that business?

·         Cost of doing business – necessary evil or important part of your strategy?

·         Using the OTAs to fill your peak and off-peak dates

·         Discount or value add?

·         Treating each OTA as an individual entity

·         Know your OTA’s target audience

·         Reviews

Speaker: Tamie Matthews, Revenue, Sales & Marketing Consultant at RevenYou

How to use the GDS channel to improve your hotels performance –

DAY 2, 1 November at 2:05PM

In this session, we will focus on the GDS channels: Should your property be on the GDS? How much business can you expect through this channel, costs compared to other channels.  Solid advice from the experts in the GDS channel. 

You will learn:

·       The ideal property for the GDS channels

·         The tricks to showing your “best side” to the travel agency community

·         How much business, and what type of business is generated through these channels.

 Speaker: Benjamin Weinmann, President, HSMAI Pacific & Manager, Hotel Distribution, Pacific, Amadeus Pacific

 

 

Details

Start:
31 October
End:
1 November
Event Categories:
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Event Tags:
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Website:
https://maximumoccupancy.com.au/2018-registration/
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