The HSMAI Foundation’s latest research, “From Solos to Symphony: The Transformational Power of ‘Commercial’,” authored by Breffni Noone and Chris Boyd, highlights the importance of understanding and implementing a robust commercial strategy in the hospitality sector. Embracing a unified approach across Sales, Marketing, and Revenue Management optimizes performance and ensures sustained growth and competitiveness in this era of transformation within the hotel commercial space.

HSMAI Foundation Special Report: From Silos to Symphony: The Transformational Power of ‘Commercial’