NO VACANCY SYDNEY 2018 PHOTOS & PRESENTATIONS
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HSMAI HOTEL PRICING WORKSHOP
Join HSMAI’s Revenue Advisory Board Members, the “Revenue Guru’s” Fabian Bartnick from LodgIQ and Matthias Dybing from Revmandis on what they have to say about Hotel Pricing. Hoteliers offer multiple rates for essentially the same room type, so it’s critical you understand the importance of pricing and all it encompasses. This course explores the strategic pricing and the various pricing-related elements.
This presentation covers:
– How to price your different room types
– Different types of pricing explained
– Understand the impact of discounting and how to calculate the occupancy needed to offset discount offers
– Understanding the psychology of pricing including decoy and anchor pricing
– Pricing tactics to improve your profits
* This workshop is one course of ten from the HSMAI Certificate in Revenue Management (Hospitality).
Do you want to learn more from the Revenue Guru Matthias Dybing? Register Now to HSMAI’s Two Day Workshop in Melbourne this November, facilitated by Matthias Dybing.
HSMAI "INCREASE YOUR CORPORATE MARKET SHARE" SESSION
With global business travel continuing to rise, a higher than average incidentals spend, and a typical travel pattern of Monday to Friday, this session will uncover tactics to leverage travel agents to boost your corporate business bookings. Irene Gerosa, Director of Field Marketing – Media Solutions at TravelClick will cover: – An overview of the Unmanaged Corporate Market (Volume, Business, Reach, Global footprint, Travel Agency Community) – Wearing the travel agents hat “How do travel agents make bookings” – marketing to travel agents’ best practice – New generation travel agents and why it’s important for revenue managers to understand where and how travel agents book hotels.
PERSONALISATION IN THE TRAVEL & HOTEL INDUSTRY
Join Benjamin Weinmann from Amadeus and Gordy Bayne from TRAVLR as they discuss the expectation of today’s travellers for a truly tailored experience. This session will look at the role of suppliers within the travel ecosystem and how hoteliers can maximise the benefits from delivering personalised experiences. This session will cover:
- What is personalisation
- Why personalisation matters
This will be an interactive session, where the audience is encouraged to ask questions and share their own experiences.
HSMAI SEGMENTATION & VISUALISATION SESSION
Join the Data guru, Peter Johnson from Intouch Data, as he takes you through a different way to look at your guest data and how you can gain unexpected insights from processing guest data. Once you have the insights from your data, you’re marketing efforts will all return a higher ROI.
Key Take-away: How to use your own data to segment and personalise advertising to convert at a higher ROI
SESSIONS BY HSMAI BOARD MEMBERS AT NO VACANCY 2018
DISSECTING DISTRIBUTION
If you missed the “Dissecting Distribution” session at No Vacancy this year, you can watch the video of Fabian presenting this in May, 2018. It was originally created at the HSMAI Revenue Optimization Conference (ROC) in Singapore. Since then Fabian Bartnick and Matthias Dybing have developed the session further and gone onto to present it in many cities around Asia Pacific. If you missed it, you can check out the original one here on the HSMAI Asia Pacific YouTube Channel.
This lively session caused lots of discussion at the No Vacancy expo! As Matthias is one of our Board Members, we’ve added the slides from his presentation here for you to easily download.
Speaker: Matthias Dybing
