HSMAI sessions at ITB China in Shanghai

ITB China tradeshow in 2019

HSMAI Sessions at ITB China – AGENDA

Session 1) Connectivity panel session

Session 2) The Art and Science of Pricing rooms

Session 3) Digital Marketing for hotel marketers

Session 4: Private session

Chief Commercial Officers Executive Roundtable – this is an invitation-only small event specifically for senior leaders managing Sales, Marketing, Revenue Management, E-Commerce and any Commercial functions.  This is a private discussion session.  Please request an invitation if you meet the criteria above.

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WHERE ONLINE DISTRIBUTION IS GOING

Join HSMAI’s Greater China Board Member and XXXXXXX as he provides hoteliers with a guide to where the distribution of rooms is going.  More disruption in the travel industry has meant distribution is changing yet again so don’t miss out on hearing what’s coming and what you should be doing about it!  

Panel member names will be released as soon as we have confirmation.  

If you’d like more on Hotel Distribution, you can study our Hotel Distribution course online

Panel members will be confirmed shortly.  Panel members will be senior hoteliers managing distribution and connectivity as well as some expert vendors of connectivity technology for hotels.

  • Maunik Thacker Chair, HSMAI Asia Pacific Digital Advisory Board & Senior Vice President Marketing, Marina Bay Sands

DIGITAL MARKETING FOR HOTELS

An Important information session about how hotels should be managing digital marketing in 2019.  We are looking for senior leaders managing Digital Marketing for hotels in the Greater China region to speak and share their knowledge on this important topic.

Don’t get left behind, join us for this important session.

THE ART & SCIENCE OF PRICING

Join HSMAI’s Advisory Board Member, Fabian Bartnick from ”Revenue Management Reimagined” and learn about Hotel Pricing.  Hoteliers offer multiple rates for essentially the same room type, so it’s critical you understand the importance of pricing and all it encompasses. This course explores the strategic pricing and the various pricing-related elements.

This presentation covers:

– How to price your different room types
– Different types of pricing explained
– Understand the impact of discounting and how to calculate the occupancy needed to offset discount offers
– Understanding the psychology of pricing including decoy and anchor pricing
– Pricing tactics to improve your profits

* This session covers part of the HSMAI online course on Hotel Pricing.  This course is one of ten courses making up the HSMAI Certificate in Revenue Management (Hospitality).

Do you want to learn more from the Revenue Guru Fabian Bartnick? Register for the HSMAI’s Two Day Revenue Workshop in Melbourne facilitated by Fabian Bartnick  Matthias Dybing and Shannon Knapp

  • Fabian Bartnick HSMAI Asia Pacific Advisory Board member & Vice President, Asia Pacific & International Business at LodgIQ

SHORT ONLINE COURSES FOR HOTELS

Complete the Pricing Course online, or study Distribution, Market Segmentation, Revenue Strategy and more at HSMAI Academy

Courses developed by hoteliers for hoteliers.  Only US$50 for HSMAI Members and US$65 for non-members.

OTHER SESSIONS YOU MIGHT BE INTERESTED IN

DISSECTING DISTRIBUTION

If you missed the “Dissecting Distribution” session at No Vacancy this year, you can watch the video of Fabian presenting this in May, 2018.  It was originally created at the HSMAI Revenue Optimization Conference (ROC) in Singapore.  Since then Fabian Bartnick and Matthias Dybing have developed the session further and gone onto to present it in many cities around Asia Pacific. If you missed it, you can check out the original one here on the HSMAI Asia Pacific YouTube Channel.

This lively session caused lots of discussion at the No Vacancy expo!  As Matthias is one of our Board Members, we’ve added the slides from his presentation here for you to easily download.

Speaker: Matthias Dybing

IS DIRECT ALWAYS BEST?

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