AGENDA
The agenda for the HSMAI Revenue Optimization Conference has been developed by the senior leaders in Revenue Management and Commercial areas to ensure we are providing the most appropriate sessions for hotels and resorts to attend to learn more about how you can increase your revenue and profit! Lots of hotel speakers will share their experience and knowledge with the audience.
Day 1 – Thursday 11th May Agenda
HSMAI Revenue Optimization Conference (ROC)
All Day – 9am – 5pm (then networking drinks until 6:30pm)
The only place to see the Hotel leaders in Revenue Management, marketing, commercial and sales in the Asia Pacific sharing their insights and knowledge on trends in Hotel Revenue Optimization, Distribution, Pricing, Data, marketing and more.
2023 SESSION TOPICS
- The Economists update on the travel outlook in Asia
- Forward looking data
- The Traveller Tribes of 2033 – who will our guests be?
- The Future of Distribution
- Sustainability in Action: Insights & Best practices from the experts
- Tools to execute your Commercial Strategy – what are the must-haves for 2024? How to keep up with the big brands!
- The Students who won the HSMAI Global Marketing Case Study Competition present their findings
- I also sell F&B
- How to take a Guest-centric approach to your data
- The lightening Round – The Voice of Commercial: Hotel leaders have 6 minutes each to present their best practice or case study
- Leverage Strengths to Drive Results and Individual performance
- Commercial Talent
- Linking Sustainability to Revenue Management
Day 1: Conference Agenda
Welcome from the HSMAI Global CEO & President, Bob Gilbert, Marina Bay Sands & HSMAI Asia Pacific Commercial Advisory Board
Introduction and overview of the 2-day program by the HSMAI Asia Pacific Commercial Advisory Board
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
A Video Recording on: An economic perspective for hoteliers on how the Travel & Tourism Industry will develop over the next 3-5 years.
Access to forward-looking insight provides the best basis for strategic planning. In this session, you will hear the latest forward-looking, on-the-books market insight, including who’s travelling, where they’re booking, and how it is impacting occupancy.
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
Contact Heidi for any enquiries regarding the Commercial Advisory Board and their activities.
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
Contact Heidi for any enquiries regarding the Commercial Advisory Board and their activities.
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Ramesh Daryanani VICE PRESIDENT GLOBAL SALES - APAC, MARRIOTT & HSMAI COMMERCIAL ADVISORY BOARD MEMBER
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Ailynn Seah, MBA, CMP, DES, HMCC HSMAI Commercial Advisory Board and Vice President Sales - MIC and Association at Marina Bay Sands
Sustainability is becoming an increasingly discussed topic in the hospitality industry, and one thing is clear, it is here to stay. However, for hotel businesses this does not only imply an investment in the short term, but also represents an opportunity to increase their revenues in the long term. As with the case of integrating reputation management with revenue management, the incorporation of sustainability practices and policies into the operation of a hotel business could potentially lead to revenue maximization. It is well established that better reviews and a higher trust score allow hoteliers to increase their price points, while maintaining the same occupancy percentage and market share.
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Dr Detlev Remy HSMAI Commercial Advisory Board and Associate Professor at Singapore Institute of Technology
Hear from the owners! We’ll ask them questions like these:
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- What are they focusing on this year and looking ahead to next year?
- What do owners see in terms of hotels’ performance post-pandemic? Would this impact their future investment in the industry? Such as more resorts than city hotels?
- For existing hotels, what do owners see as good performance hotel besides making a profit and
- What are the practices hotels are adopting that add value to the asset
- Future hotel development/renovation: what do owners see in terms of meeting space, hotel rooms, and what would be the right direction for design to fit the post-pandemic environment.
- What are they focusing on this year and looking ahead to next year?
Contact us to submit questions you would like us to ask the owners.
Facilitator: Cat Wu, Corporate Director of Revenue Management at Rosewood Hotels
Join us for cocktails and networking at the beautiful Sands Expo venue overlooking Marina Bay. Canapes and wine, beer and juices will be served. We’d love to meet you after the event. Bring your badge so we know you’re ‘one of us’!
EASY REGISTRATION
Pricing:
2 Day pass to the conference and Masterclass day: Free for HSMAI members or from US$295 for Hoteliers
Includes:
- 1 Full day of Conference sessions, panels and interactive sessions
- 1 Full day of Masterclasses specifically designed for Hoteliers
- Welcome Coffee/Tea both days
- Morning & Afternoon Tea both days
- Full buffet Lunch both days
- Certificate of attendance from HSMAI for those who stay all day for the Masterclasses
Day 2 – Friday 12th May Agenda
HSMAI Academy Masterclasses
Morning Session – 8:30am – 4:00pm
The Masterclasses will be hands-on workshop-style educational session where you can apply learning to your own property with the help of the hotel experts in the room. This workshop has been developed by HSMAI with the expert knowledge of senior hotel marketers. Space is limited.
This will be followed by presentation of “Certificate of Attendance” to all those who would like one, presented by Sandeep Ghandir from Accor and a long-time HSMAI Singapore Chapter Board member.
HSMAI Academy Masterclasses
Afternoon Session – 2:00pm – 4:00pm
These sessions are designed by our Conference partners and for the first time, they are free to do a sales pitch and show off their products!
Roundtables (Invitation only)
- HSMAI Chief Sales & Marketing Officers Roundtable – 9:30am – 12:00pm
- Lunch for both groups – 12:00pm – 1:00pm
- HSMAI Chief Revenue Officers Roundtable – 1:00pm – 3:30pm
If you would like to be invited to the Roundtables, please contact us:
DAY 2 MASTERCLASS AGENDA
Learn about the educational offerings from HSMAI’s Academy and how you can qualify, enrol and continue to grow your career.
- How to get certified in Revenue Management, Digital Marketing and Business Acumen
- Getting started in Revenue Management and Digital Marketing – the right courses for you
- How General Managers and Executive Team members can get up to speed on Commercial topics
- Local Chapter Educational Workshops
- From single courses for 1 person to complete Learning Management System with over 200 courses.
Its all about helping hoteliers of all levels grow their skills and knowledge.
The HSMAI Masterclasses session, presented by HSMAI Singapore. Welcome, and agenda for the day by Jackie Douglas, President HSMAI Asia Pacific.
Celine Quek
Total Revenue Forecasting (TRF) is under discussion nowadays, as many businesses realize the opportunities and the revenue potential of Total Revenue Forecasting. TRF is often the first step towards implementing “Total Revenue Management” so get started with this masterclass by Associate Professor, Dr. Detlev Remy from the Singapore Institute of Technology and a member of the HSMAI APAC Commercial Advisory Board. Detlev is joined by Anders Johannson, CEO & Founder, Demand Calendar.
What will you learn:
- What is TRF?
- Why you should apply it
- How to move forward
- What is needed to get started
- How will it work and;
- The benefits and implications.
This workshop will cover the topics of content and rich media specifically for the hotel marketers and distribution people.
Content matters.
It represents one of your hotel’s key “salespeople,” available to guests whenever and wherever they are along their purchase path. Whether your guests are dreaming, planning, booking, experiencing, or sharing, content performs a vital role in the process:
- It inspires guests when they’re dreaming
- It answers questions when they’re planning
- It provides assurance when they’re booking
- It offers guidance while they’re experiencing your destination
- And it inspires, reminds, and delights them and others as well when they’re sharing their experience with friends, family, and colleagues.
You will learn
- A guide to developing your hotel Content Strategy
- Knowledge of best practice for hotel content
- Type of content to use in different situations
- Learn about Rich Media
- Learn about content distribution tools
Come to this masterclass and learn how to create a 7-step plan for navigating through Total Revenue Management (TRM) and how to develop a detailed plan for a successful implementation. The class includes instruction from Assoc. Prof. Detlev Remy, a sample plan from a real hotel and the full TRM Whitepaper from HSMAI.
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Dr Detlev Remy HSMAI Commercial Advisory Board and Associate Professor at Singapore Institute of Technology
During this Class, you will learn how to get additional 2.5 hours of productive time every day! You will learn 3 techniques most effective people use to make the most of their time. You will also receive templates you can use to implement these techniques for yourself and your teams.
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
Travelers create millions of data points along their guest journey. From their initial search to booking the room type to purchasing amenities along the way, a new data point is created any time a guest clicks, calls, or emails. Even after the guest is on the property, every housekeeping call, late check-out request, and cocktail order can reveal even more valuable insights about your that individual guest as well as broader audiences and niche segments.
When you can connect and analyse those data points, you can see each traveller’s story. This includes what they like and don’t like, as well as the types of travel experiences and services they are looking for. Once you can see that story, you can start creating more meaningful guest experiences at every touchpoint, including the marketing campaigns, website content, and on-property experiences that your guests will want to return to again and again.
This session will follow the data session and show you how to take the insights from your data and turn them into an action plan.
During this class, you will learn how to present data insights. Learn the 3 critical steps for a successful and impactful revenue meeting that will drive change. Receive a copy of the revenue meeting agenda you can implement in your hotel.
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
ENROL IN MASTERCLASSES
Pricing:
2 Day pass to the conference and Masterclass day: Free for HSMAI members or from US$295 for Hoteliers
1 Day Pass to the Masterclasses on 12th May only: Free for HSMAI Members or US$175 for non-members.
Includes:
- Full day of Masterclasses specifically designed for Hoteliers
- Welcome Coffee/Tea
- Morning & Afternoon Tea
- Full buffet Lunch
- Certificate of attendance from HSMAI for those who stay all day for the classes
Day 1 & Day 2
Partner Showcase
Thursday & Friday – 8am – 5pm
Our partners will be there to showcase their products so please head over to their tables and talk to them. This event comes to you at a low price because these partners sponsor the event. You will have a chance to chat with Cendyn, The Hotels Network, Duetto, Revinate, SuccessGlo, CVent and more about their products and how they can help you.