Aditi Sud is the Vice President for product initiatives for Rate Gain in Asia Pacific, ME and Africa. She has as over 17 years of experience across various industries–Online travel, hospitality with her previous assignment being with financial services where she was heading Digital and Merchant & Corporate Marketing for American Express in India. Over her professional career she has handled various leadership roles across Digital, Strategic and portfolio marketing, Business Strategy, Growth and Expansion, revenue management, business development and operations with brands such as Leela, Taj, Travelocity and before entering the banking sector, she headed the Digital Marketing, Ecommerce and distribution for Starwood and Accor in South Asia. Aditi had been involved in many start up initiatives in the past which included setting up of the North India operations for Travelocity to leading digital transformation by laying the foundation for the Digital/Ecommerce vertical for Starwood hotels and resorts in India and being a thought leader for all digital initiatives. She is a strong believer that to “bring in a change, you got to be the change yourself “.

Aditi is a post Graduate from the INSEAD Business School and was awarded the CMO Asia’s Top 50most influential Digital Marketer and also Adobe’s DIGI100: Indias top 100 Digital Marketers award. In her free time, she loves to play badminton and likes to teach and talk on varied subjects at B-Schools. Travelling and Exploring new places is in her DNA