Apo H. Demirtas, Ph.D.Chief Executive Officer, HotelIQ Intelligent Hospitality

Apo began his hotel management career as a student at a Hotel Management Vocational High School at age 15. His experience spans over 30 years of leadership roles in revenue management, sales and marketing, distribution strategy, and business intelligence.
Prior to founding Intelligent Hospitality in the capacity of Chief Executive Officer, Apo was the Chief Sales & Marketing Officer of Jumeirah Group based in Dubai. Prior to his time with Jumeirah Group, Apo worked in senior sales, marketing and revenue management positions with high profile international hotel companies including InterContinental Hotels Group and Hilton Hotels Corporation. His extensive global experience in the strategy, branding, operations, sales, marketing, distribution and revenue management fields of the hospitality industry covers multiple brands and industry segments, ranging from luxury hotels to select service properties.
Apo holds a Bachelor’s degree in Hotel Management. He also earned his Master’s degree in Hotel Management from the Florida International University School in 1995. Subsequently, he did his doctoral work in Microeconomics at Ohio State University.

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