Ben George is Senior Vice President & Commercial Director, Asia Pacific at Hilton. A member of Hilton’s Asia Pacific Executive Committee, Ben leads a team of more than 350 people, driving Hilton’s best-in-class commercial engine that consistently delivers market-leading performance for over 300 hotels across the Asia Pacific region. These properties span eight brands within Hilton’s portfolio, namely Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Hilton Hotels & Resorts, DoubleTree by Hilton, Curio Collection by Hilton, and Hilton Garden Inn. Ben also oversees Hilton Honors in APAC, Hilton’s award-winning guest loyalty program that serves as a key pillar of Hilton’s commercial success in the region.
Leading a world-class team that employs the industry’s best systems and platforms, Ben is responsible for spearheading Hilton’s commercial strategy across Asia Pacific. In this capacity, Ben drives optimal performance across Hilton’s sales, revenue management, marketing & digital infrastructure, ensuring the successful opening and robust commercial performance of new hotels, especially as Hilton continues to be the fastest-growing hospitality company in the region.
Under Ben’s leadership, Hilton Honors has also been recognized as the best hotel rewards program in Asia Pacific, emerging as a holistic lifestyle proposition that offers money-can’t-buy experiences like special access to sold-out concerts and immersive cultural encounters to millions of Hilton’s loyal guests.
Prior to his current role, Ben was Senior Vice President Sales & Revenue Management, Asia Pacific for Hilton, where he built a world-class revenue management team in the region. In this role he was responsible for the opening of Hilton’s third Revenue Management Consolidated Centre in Shanghai, China which manages more than 80% hotels across Asia Pacific.
Ben joined Hilton in 1991, working in numerous hotel management positions across Europe prior to moving to Asia in 2001 as Regional Director Revenue Management for Asia. Following this move he gained in-depth industry experience through working in a wide range of Asia markets, including Japan, China, Australia, India and South East Asia. Ben possesses a deep understanding of the Asia Pacific marketplaces, translating to his ability to adapt his management and leadership style to work within multi- cultural teams across different business environments and markets.
A native of the United Kingdom, Ben graduated from Cherwell College, Oxford. He currently resides in Singapore, where he is based.