Charline has spent her career within Accor – a worldwide hospitality leader – across various roles & countries for close to 15 years. Her experience and passion for discovery & travel has led her from New York to London to Paris all the way to Asia.

Currently based in Singapore, Charline is responsible of the overall E-Commerce & Digital performance of Accor in Southeast Asia, Japan and South Korea. Her scope covers business development, commercial & distribution strategy for OTAs and Connected Clients as well as Digital Marketing & Loyalty for ALL – Accor Live Limitless.

Focusing on travelers’ behaviors, her Digital & Distribution team is in charge of maximizing Accor digital ecosystem and web performance across a network of 400+ hotels across 12 countries in Asia by building locally relevant strategy to recruit, retain and activate clients across all digital touch points.