Serial entrepreneur, sales and marketing team leader with successful go-to-market experience in media & advertising, travel & hospitality, education & entertainment, eCommerce & IT industries across 3 continents.
1993 – 2010: Serial startups in Greater China spanning media, publishing, OOH, electronic media, online travel, public relations, movies distribution and TV production. Represented state owned renowned publishers, all major airlines and airports in China. Served clients from domestic and international telecom, FMCG, automobiles, fashion, luxury and real estate industries.
2010 – 2014: Founding member of a new record label in Hong Kong. Stars Shine International Ltd.
2015 – 2020: VP Group Marketing of Century City Holdings Ltd. (HKSE 0355) A new role in a group of 5 listed companies in HK to creatively integrate all marketing and sales functions and propel incumbent hospitality, real estate, and entrant eCommerce and edutainment businesses, to meet new opportunities and challenges. Spearheading digital transformation, corporate culture transformation to adopt agile and change. Examples include make use of social ecommerce to sell, embrace technology and partnership to create new experiences for branding, and incubate disruptive business model to increase engagement for loyalty
2020: Present Partner of Genki Group, Partner of NexD. The two investment groups help promising companies in traveltech and edtech verticals respectively to set strategies, find resources and partners to grow. My role is to start new business units capturing up and coming market trends, match China opportunities and fund for all companies abroad, and do the same for Chinese companies expanding internationally.
Appointed Vice President of Hospitality Sales & Marketing Association International (HSMAI) for the Hong Kong and Macau Region.
Speaker at a number of Industry and Technology Events
- Transperfect GlobalLink Next, November, 2019
- ITB Asia, October, 2019
- WIT, October, 2019
- Sitecore Experience, August 2019
- Amazon Web Services AI Accelerator, Shanghai PRC，2019-2020
- HK Science and Technology Park, Mentor, 2020-2020