Managing Partner and Founder of HGE International. Heidi is an expert for Revenue Management, Sales & Marketing and Hotel Distribution across Asia Pacific, Indian Ocean, Middle East and Africa with 15 years’ experience. Her expertise includes the technical aspects of customizing Revenue Management and Hotel Distribution systems, as well as the organizational & cultural set up of Revenue Management within an organization.
Heidi has a deep conviction that understanding & applying the purpose and identity of a person/department/organization builds and sustains successful companies, its services and financial targets. She is passionate about creating value with purpose for her clients, building internal capability that allow intentions to become reality around the concepts of Innovation and Design Thinking. She founded HGE International in 2010 and the company has since served ExxonMobil Asia Pacific, Mothercare Singapore, Atlas Sound and Vision, The Okura Hotel Bangkok, and others to apply Design Thinking methodology and Innovation concepts to ensure continuous revenue growth. She also conducts training for Sales & Marketing and Revenue Management teams and facilitates revenue strategy workshop for leadership teams. Heidi also is a project manager/facilitator of the HSMAI Revenue Management Advisory Board Asia Pacific.
WATCH: 3 KEYS THAT WILL SHAPE THE FUTURE OF HOSPITALITY
Presented by Heidi Gempel, September 2021.
With the integration of artificial intelligence and machine learning into revenue management, how do we keep value creation in the centre of the revenue management function?
We discuss:
- The importance of revenue management and marketing working closely together to continue to create valuable offerings to the consumer.
- The importance of hotel managers and owners working together to maximise customer-lead opportunities.
- How changes are impacting the organisational structure of the hotel.
- How revenue management functions will change in the future as complexity increases.
LISTEN: PUTTING THE GUEST EXPERIENCE AT THE CENTRE OF YOUR VALUE PROPOSITION
Presented by Heidi Gempel, July 2021.
With the integration of artificial intelligence and machine learning into revenue management, how do we keep value creation in the centre of the revenue management function?
We discuss:
- The importance of revenue management and marketing working closely together to continue to create valuable offerings to the consumer.
- The importance of hotel managers and owners working together to maximise customer-lead opportunities.
- How changes are impacting the organisational structure of the hotel.
- How revenue management functions will change in the future as complexity increases.
Listen to the podcast
READ: 5 KEY PRINCIPLES FOR SUCCESSFUL HOTELS AND RESTAURANTS MOVING FORWARD
By Heidi Gempel, July 2021.
Creating value for customers and guests sits at the centre of any successful hotel and restaurant business. Hospitality as a service industry has always centred around the guest, the experience and interaction with each guest in the hotel. Many of these efforts are being improved and supported by the emergence of artificial intelligence, specifically machine learning. More data, insights and possible customer touchpoints are available to us today than ever before.
As we supported our clients through the pandemic – we were busy closing hotels, opening hotels, repositioning hotels, and rebranding hotels alongside actively reviewing the value proposition for our guests, I found 5 key principles as absolutely necessary to embrace.
The principles are focused on the commercial revenue strategy of the hotel and anchored in the function of revenue management as this was our starting point for decision making.
WATCH: FORECASTING IN THE
AGE OF THE CRYSTAL BALL
Presented by Heidi Gempel, June 2020.
Hotel Forecasts have become unreliable in this unprecedented season as historical data points, trends, and analysis that are used to build them are not relevant. Join this session to review the fundamentals of this business-critical exercise and how they relate to our situation today. We will evaluate key components that have changed in the forecasting process and components that have not changed; we consider data points that indicate when to expect changes and how to prepare for them. Heidi will also talk through activities you can prepare for when business will return. We will also speak specifically about hotels that had to close during this period and provide insights on considerations for when to reopen and how to prepare for it.
Learn more about Forecasting in the HSMAI online course:
LISTEN: Podcast on Forecasting during a pandemic
4th February 2021, listen to Heidi speak about how hotels can forecast during a pandemic:
READ: 6 REASONS TO OUTSOURCE YOUR REVENUE MGMT
By Heidi Gempel, July 2020.
Revenue management is crucial to staying competitive in today’s business climate. The function of revenue management must be present in any hotel that seriously wants to compete in today’s market.
Over the last decade, the role of the revenue manager has become increasingly complex. Revenue Managers are expected to manage online distribution channels, manage and control automated revenue management systems, and an increasing amount of data that requires processing by – you guessed it -new systems.
All of this has caused the role of a revenue manager to become highly specialized. Training & retaining talent has become expensive and is a key focus for the industry.
But there is hope! Over the last few years, outsourced revenue management has become a viable option for many independent or boutique hotels or even franchise owners of Mega Brands. Outsourcing revenue management is a dynamic and exciting path worth exploring – in this blog, we outline 6 reasons why outsourcing your revenue management may just be right for you.
- Access to expertise
- An independent “outside-looking-in” view
- Continuous growth through innovation
- Staying ahead of Trends
- Team of Experts without the need to hire
- Driven by Performance
Read more about this on Heidi’s blog at https://www.hge-international.com/post/6-reasons-outsourcing-your-revenue-management-may-be-right-for-you
