Heidi GempelManaging Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board

Heidi Gempel, an ICF-accredited Executive Results Coach and Managing Partner of HGE International, specialises in coaching, consulting, and training for independent hospitality owners, luxury hotel brands, franchise owners, and high-performing individuals across various industries. With over 25 years of experience in revenue management and sales marketing leadership in the hospitality industry, Heidi brings a wealth of expertise to her clients.

Her coaching and consulting approach is characterised by a down-to-earth demeanour and a deep curiosity to go beyond sheer performance, always pursuing tangible results while embracing continuous learning. Accredited with the International Coaching Federation, Heidi facilitates deep, meaningful connections beyond the surface and specialises in guiding executives and their teams to increase executive presence and improve individual and collective performance.

Heidi loves working with individuals and organisations seeking to explore their potential and push their boundaries, aiming to transform their teams beyond performance. Her passion for personal growth and development aligns with the needs of companies looking for sustainable revenue performance and enduring client relationships.

For hotel managers, owners, and hospitality-related companies, Heidi’s consulting and coaching services are tailored to improve revenue performance, team alignment, and robust internal processes to keep in step with the demands of a fast-changing environment.

Let’s embark on a journey of growth and transformation together, going beyond performance. Book a chat with Heidi here.

She also conducts training for Sales & Marketing and Revenue Management teams and facilitates revenue strategy workshop for leadership teams. Heidi also is a project manager/facilitator of the HSMAI Revenue Management Advisory Board Asia Pacific.

WATCH: 3 KEYS THAT WILL SHAPE THE FUTURE OF HOSPITALITY

Presented by Heidi Gempel, September 2021.

With the integration of artificial intelligence and machine learning into revenue management, how do we keep value creation in the centre of the revenue management function?

We discuss:

  • The importance of revenue management and marketing working closely together to continue to create valuable offerings to the consumer.
  •  The importance of hotel managers and owners working together to maximise customer-lead opportunities.
  • How changes are impacting the organisational structure of the hotel.
  • How revenue management functions will change in the future as complexity increases.

LISTEN: PUTTING THE GUEST EXPERIENCE AT THE CENTRE OF YOUR VALUE PROPOSITION

Presented by Heidi Gempel, July 2021.

With the integration of artificial intelligence and machine learning into revenue management, how do we keep value creation in the centre of the revenue management function?

We discuss:

  • The importance of revenue management and marketing working closely together to continue to create valuable offerings to the consumer.
  •  The importance of hotel managers and owners working together to maximise customer-lead opportunities.
  • How changes are impacting the organisational structure of the hotel.
  • How revenue management functions will change in the future as complexity increases.

Listen to the podcast

READ: 5 KEY PRINCIPLES FOR SUCCESSFUL HOTELS AND RESTAURANTS MOVING FORWARD

By Heidi Gempel, July 2021.

Creating value for customers and guests sits at the centre of any successful hotel and restaurant business.  Hospitality as a service industry has always centred around the guest, the experience and interaction with each guest in the hotel.  Many of these efforts are being improved and supported by the emergence of artificial intelligence, specifically machine learning.  More data, insights and possible customer touchpoints are available to us today than ever before.

As we supported our clients through the pandemic – we were busy closing hotels, opening hotels, repositioning hotels, and rebranding hotels alongside actively reviewing the value proposition for our guests, I found 5 key principles as absolutely necessary to embrace.
The principles are focused on the commercial revenue strategy of the hotel and anchored in the function of revenue management as this was our starting point for decision making.

WATCH: FORECASTING IN THE
AGE OF THE CRYSTAL BALL

Presented by Heidi Gempel, June 2020.

Hotel Forecasts have become unreliable in this unprecedented season as historical data points, trends, and analysis that are used to build them are not relevant. Join this session to review the fundamentals of this business-critical exercise and how they relate to our situation today. We will evaluate key components that have changed in the forecasting process and components that have not changed; we consider data points that indicate when to expect changes and how to prepare for them. Heidi will also talk through activities you can prepare for when business will return. We will also speak specifically about hotels that had to close during this period and provide insights on considerations for when to reopen and how to prepare for it.

Learn more about Forecasting in the HSMAI online course:

https://hsmaiacademy.org/course-forecasting-rooms/

LISTEN: Podcast on Forecasting during a pandemic

READ: 6 REASONS TO OUTSOURCE YOUR REVENUE MGMT

By Heidi Gempel, July 2020.

Revenue management is crucial to staying competitive in today’s business climate. The function of revenue management must be present in any hotel that seriously wants to compete in today’s market.

Over the last decade, the role of the revenue manager has become increasingly complex. Revenue Managers are expected to manage online distribution channels, manage and control automated revenue management systems, and an increasing amount of data that requires processing by – you guessed it -new systems.

All of this has caused the role of a revenue manager to become highly specialized. Training & retaining talent has become expensive and is a key focus for the industry.

But there is hope! Over the last few years, outsourced revenue management has become a viable option for many independent or boutique hotels or even franchise owners of Mega Brands. Outsourcing revenue management is a dynamic and exciting path worth exploring – in this blog, we outline 6 reasons why outsourcing your revenue management may just be right for you.

  1. Access to expertise
  2. An independent “outside-looking-in” view
  3. Continuous growth through innovation
  4. Staying ahead of Trends
  5. Team of Experts without the need to hire
  6. Driven by Performance

Read more about this on Heidi’s blog at https://www.hge-international.com/post/6-reasons-outsourcing-your-revenue-management-may-be-right-for-you

 

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celeste loh from rainmakerDevdutta Banerjee from Movenpick is speaking about how revenue leaders can target guests by source market at HSMAI conference in Singapore