Jiang TingFounder, Bridge86 and WeChat for Travel
Jiang Ting is an expert in the business of China and multilingual regional marketing, communications and brand localization, with 16 years of experience in the travel industry. Grown up in Beijing, lived in Singapore for 21 years, travelled around the world, Ting is passionate about travel. She is the founder of multi-cultural marketing agency Bridge86. She has been working with top hotel groups such as IHG, Marriott, and retail brands such as Nikon, on China marketing for 16 years. In view of the importance of the WeChat ecosystem, Ting set up a special business ‘WeChat for Travel’, dedicated to helping the travel industry leverage the powerful WeChat ecosystem to connect to Chinese travellers. In-between the corporate life and entrepreneur life, Ting explored her interests in arts and studied design, photography and writing. With these life experiences, Ting understands the need to balance the Asian culture with an open-minded global integration, and to take advantage of the cutting-edge technology and innovations
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