John is a career long commercial hotelier. He has spent more than 25 years in the hospitality sector in Europe and Australia, holding leadership positions for global hotel brands including Hilton, IHG and Minor Hotels. John has a strong reputation as a respected commercial leader having also owned and operated a successful consultancy business in the UK where he provided bespoke commercial solutions through consultancy, training and coaching to leading organisations within the hospitality industry across Europe and North America. John was appointed as the inaugural Chief Commercial Officer of Salter Brothers Hospitality in October 2023 and leads the Commercial Team and Strategy across the company’s luxury retreat and hotels portfolio which includes Spicers Retreats and soon to be launched Ardour Hotels and Estates.