As a ThinkUp Founding Partner and CEO of its partner company, Total Customized Revenue Management, Lily Mockerman takes a visionary approach to revenue management in the hospitality industry, focusing on her clients’ paths to profitable progress and sustainable legacies.

Lily uses her 15+ years of experience and in-depth knowledge of the competitive landscape to provide hands-on, customized guidance to her clients. She balances high guest satisfaction ratings and operating costs while delivering growing revenue margins that continually show a high-profit return.

With strong analytical skills and experienced foresight, Lily knows the ins and outs of the top hotel management systems and expertly creates vision and strategy for her clients and team.

She has a Bachelor of Science degree in Hotel Management from Johnson & Wales University and has held several positions with independent full-service, boutique, and resort hotels. Lily has also worked with major brands, including Starwood Hotels & Resorts, Best Western Hotels & Resorts, Hilton Hotels, Marriott International, IHG and Hyatt, and various hotel management companies.

In her previous roles, Lily worked in Operations, with positions in Rooms Management and Food & Beverage, giving her a thorough understanding of how both the sales and revenue departments impact hotel operations.

She is a published author in major publications such as Hospitality Technology, Hotel Executive, Hotel Management, Lodging Magazine, Asian Hospitality, Hotel Interactive, and has been a featured speaker for HSMAI, GBTA, and has joined panels at several trade conferences. She also co-hosts the weekly, live show on Hospitality Digital Marketing with Loren Gray.

In recognition of her commitment to providing exemplary service, the Hospitality Sales and Marketing Association International (HSMAI) Arizona Chapter named Lily 2015 Revenue Management Professional of the Year.

Article featuring Lily: Communicating Certain Metrics at Certain Times