Merwin Ezekiel DawsonGeneral Manager – Revenue Management & Global Distribution, The Leela Palaces, Hotels and Resorts

A hospitality professional with expertise in the field of strategic revenue management who has managed and led a team through day-to-day operations as well as strategically guide a team to maximize opportunities for profitability and revenue across the group over the years.

Achievements range from:

  • Increasing direct business to a newly launched brand website through a series of aided and crafted sales and marketing efforts which have led to unique rate offers
  • Launched the private label GDS chain code for The Leela Group
  • Improved home grown Business intelligence/data mining tool for the group
  • Successfully coordinated and held accountability for revenue management processes for hotel revenues across the hotels in India which include the responsibility for Revenue projections and revenue contingency planning.

An overall and thorough understanding of the Sales and Marketing portfolio has recently led to additional responsibilities in Digital Marketing, Customer relationship management, Loyalty programmes and managing various partner Alliances successfully.

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