Philip was previously a long-time Board Member of the HSMAI Greater China Chapter.
Philip is a sales & marketing strategist and runs CUBE, a company advising organizations on driving change to achieve greater results. Prior to setting up his own company in early 2018, Philip held the position of Vice President Sales & Marketing for Wharf Hotels, the management company of the Niccolo and Marco Polo Hotels brands. Philip also held the position of Senior Vice President, Sales & Marketing for Dorsett Hospitality subsequent to 16 years with Hyatt Hotels across Europe, Asia Pacific and its head office in Chicago. Philip achieved the role of Vice President of Revenue Management for Hyatt’s International portfolio and Vice President of Revenue Management and Distribution for the Minor Hotel Group Limited in Thailand. Philip studied Hotel Administration at ICHA Brig in Switzerland and the University of Las Vegas, Nevada.
In a market environment where consumer behaviour is changing rapidly CUBE assists organisations to understand the use of data to develop sound and effective marketing and selling strategies. Services include data analytics, advising on profit driving strategic direction, advise on pricing strategies, conducting needs analyses and evaluating suitable ‘new technologies’ and solutions to support client profit growth.