Sam SamsudiRegional Director of Sales, APAC for Cendyn

Sam Samsudi is the Regional Commercial Director – Asia Pacific, at Cendyn. In his current role, Sam is responsible for driving top-line revenue and expanding Cendyn’s footprint across Asia Pacific, as well as helping hoteliers build lasting and profitable guest relationships with technology designed specifically for the hospitality industry. Prior to joining Cendyn, Sam earned his Bachelor of Business Administration (BBA) at Birmingham City University, and started his career as an hotelier before switching to the hospitality tech side. Since then, he has accrued over 15 years of experience in B2B sales including enterprise software solutions across Asia Pacific, and held high profile roles at The Hotels Network and Revinate. Sam is currently based in Singapore and outside of work enjoys football (soccer), traveling and historical documentaries.

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