As Director of Marketing Communications & Sustainability at PARKROYAL COLLECTION Marina Bay, Singapore, the country’s first ‘Garden-in-a-Hotel’, Elaine Chan spearheads the hotel’s strategic marketing efforts to drive brand persistence and dominance in the sustainable hospitality market.

As the hotel’s champion for sustainability, Elaine collaborates with various internal and external stakeholders, including the hotel departments, corporate sustainability team, as well as government bodies and regulators to address and implement the hotel’s sustainability framework on a strategic level. Elaine brings close to 20 years of experience in strategic marketing management and public relations in the luxury hospitality industry in Singapore, China and the UK, with leadership roles at PARKROYAL COLLECTION, Kempinski Hotels, Shangri-La Hotels & Resorts, The Grove Resort, London and Millennium Hotels & Resorts.

Elaine contributed to the pre-openings of Shangri-La Hotel, Ningbo and the award-winning state-owned Sunrise Kempinski Hotel, Beijing & Yanqi Island, which was the official venue for the Asia-Pacific Economic Cooperation (APEC) Summit in 2014. In the same year, she was one of the five finalists in The Hotelier Awards 2014 – Marketing Communications Hotelier of the Year, Greater China. She was also the founder and chief editor of Ningbo’s inaugural bilingual magazine and TV programme, Ningbo Focus.