As Japan’s first international association specializing in sales, marketing, and revenue management in the hospitality industry, we aim to be a network that connects people, actively exchanges opinions, and shares knowledge.

By actively introducing overseas knowledge, ideas, insights, and case studies in this field and actively interacting with overseas organizations, HSMAI aims to fulfil the role of a gateway to overseas in the fields of sales, marketing, and commercials in the hospitality industry.

We collect a wide range of highly specialized information from an international perspective and actively disseminate it.

In Japan, we are actively involved in the continuous development of human resources and the development of the people who will lead the next generation in the sales and marketing fields of the hospitality industry, which requires a high degree of expertise and familiarity with global trends. We aim to develop the industry field.