Hospitality Sales & Marketing Association International (HSMAI) is an international association of experts specializing in sales, marketing and revenue management across the hospitality industry. We focus on education in these areas to support the business development and growth of hotels and related partners, providing tools, insights and expertise to drive revenue management, marketing and sales. Leaders in the hospitality industry who provide hotel expertise and sustainably increase profits in the field of sales, marketing and revenue management by creating horizontal connections between experts while disseminating the latest trend information in the hospitality industry. Has played a leading role. Founded in Chicago, USA in 1927, the association has branches around the world and is a membership organization of more than 5,000 members in 35 countries.


The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

Upcoming Events – 日本のホテルイベント

HSMAI Membership

As Hospitality and Hotel Industry professionals at HSMAI we know you’re looking for a banquet of career and business development resources, and we’re right there, feeding you the latest global and regional hospitality industry trends through education, events and training courses. You’re thirsting for knowledge, and we are your mini-bar of education, filled with industry peer interaction sessions and industry certifications for hotel and hospitality HSMAI members.

Be a 'Forever' Founding Supporter for HSMAI Japan

Contribute to the HSMAI Japan Chapter Startup fund and help bring education and learning to hoteliers in India

Find out how you can be permanently acknowledged as one HSMAI India’s Founders circle or Supporters Circle.

HSMAI India Founders Circlehsmai-india-supporter

HSMAI Japan Board Members

HSMAI 日本支部の

As Japan’s first international association specializing in sales, marketing, and revenue management in the hospitality industry, we aim to be a network that connects people, actively exchanges opinions, and shares knowledge.


By actively introducing overseas knowledge, ideas, insights, and case studies in this field and actively interacting with overseas organizations, HSMAI aims to fulfil the role of a gateway to overseas in the fields of sales, marketing, and commercials in the hospitality industry.

Resource Hub

We collect a wide range of highly specialized information from an international perspective and actively disseminate it.


In Japan, we are actively involved in the continuous development of human resources and the development of the people who will lead the next generation in the sales and marketing fields of the hospitality industry, which requires a high degree of expertise and familiarity with global trends. We aim to develop the industry field.

Volunteer with HSMAI Japan

At HSMAI you can volunteer in a way that fits your interests, expertise, and schedule. There are short-term projects as well as one- and two-year term advisory board positions.

HSMAI Advisory Board Volunteer Application

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