HSMAI Asia Digital Marketing Conference: Phuket

Digital Marketing Conference Asia

Presented by the Phuket Hotels Association and HSMAI Asia Pacific
Phuket: 10th October, 2024

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WHAT YOU CAN EXPECT

HSMAI Asia Digital Marketing Conference: Phuket

Join us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing, Commercial Management, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2024.

Register today for the Digital  Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket!

LAST YEAR'S AGENDA

The Marriott Courtyard, Phuket Hotels Association and HSMAI will welcome everyone to the venue and conference.

Our opening keynote session sets the stage for this year’s conference, with techpreneur Juanjo Rodriguez unveiling a visionary perspective on the limitless potential of technology. Prepare to be inspired as we delve into pioneering breakthroughs and technological marvels that promise to shape the future landscape of business, communication, hospitality, and beyond. Join us on a fascinating journey into the heart of technological innovation!

Take a more strategic approach to building your budget. Instead of diving straight to the top line figures and year on year growth, Michael will take us through a different way to tackle this critical exercise. It will make your teams more aligned on your goals, and your projections will be more relevant to all key stakeholders.

Let’s take a fresh look at your 2024 tech and marketing budget: align your numbers with your strategy, benchmark yourself with your competitors and identify gaps in your tech stack. We will review tools & tactics essential to retain your team members, satisfy your guests… and drive profitability. A good time to demystify what a good ROI is!

Managing content and personalized experiences has become critical for businesses in today’s digital age. Join us for an informative webinar on ” Why Content Discovery, Omnichannel Experience and Acquisition is a Critical Must-have for Your Platform Strategy”. This session will explore must-haves for content discovery, multi-search, AI, and localized and personalized experience.  Join Jason to learn more about how design peronalised offers that will attract the guests you want at your property.

  • Jason Zvatora Vice President, Commercial Strategy - APAC, Outrigger Hospitality

In his enlightening presentation, “Questions to Ask Your Marketing Team or Agency,” Ranjeet Viswanathan of Hyatt Regency Phuket Hotel, a seasoned professional in the realm of commercial hospitality, imparts crucial insights to fellow hoteliers. With a focus on strategic collaboration, Ranjeet unravels a comprehensive guide of probing questions designed to empower commercial professionals. Through real-world examples and actionable tips, attendees will unravel the nuances of optimizing marketing efforts, ROI measurement, and guest engagement.

Join Will Howes, Revinate Managing Director, Sales, APAC, to find out how your property stacks up by comparing your results with our benchmark data.
Our data and recommendations are based on an analysis of more than 10,000 hotels in more than 100 countries. The knowledge you gain on how you compare will help you take the steps needed to drive direct revenue and provide delightful guest experiences.

  • Will Howes Enterprise Sales Director & APAC Sales Manager, Revinate

We will be sharing upcoming travel trends and insights, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings, in order to maximise the impact of their spend, and deliver results for their property.  We will deep-dive into how to help marketers conquer the unique challenges of the travel buying cycle. 

Afternoon Tea hosted by the Courtyard Marriott Hotel.

Demystify Artificial Intelligence with a hospitality expert walk through, then workshop build a live marketing campaign.

Then some volunteer hoteliers will put themselves out there and devise an AI campaign for their property. Watch it evolve in real time! This will be a fun and informative session.

Glen Grosic and Jayne MacDougall will provide an overview of the two host Associations and some great events for hoteliers coming up!

Sustainability is generally viewed purely as capex necessitated to please the market and enforced by government regulations. To make things worse, this has led to the misconception that while customers claim a willingness to pay more for sustainability, they often fail to do so. But why?

  • Dr. Michael A. Kruesi Associate Professor, Hospitality Business Program, Singapore Institute of Technology
  • Dr. Detlev Remy HSMAI Commercial Advisory Board and Associate Professor at Singapore Institute of Technology

F&B today forms a critical revenue share in the hotel businesses. Join us to get insights on how you can play a critical commercial role in building a bona fide standalone restaurant or bar concept to optimize your F&B performance, and, provide a digital marketing vehicle to engage your audience and attract new guests. You will learn from hospitality industry leaders.

WHO SHOULD COME

  • Hotel and Resort General Managers
  • Regional managers of Digital, Commercial or Revenue
  • Digital Marketing, DOSM
  • Revenue Optimization
  • Marketing
  • Sales
  • Anyone working in a commercial field in the hospitality industry.

2024 TOPICS

  • Demystify and unlock tips & tricks to Generative AI, and learn how to maximize its potential.
  • Learn more about the current and future Digi-scape and how to navigate the evolving market landscape with confidence.
  • Discover the transformative power of a robust Tech and Marketing focused budgeting strategy to stay ahead of the curve in 2024.
  • Stay connected by meeting and networking with industry leaders, your local & regional peers, and discovering the latest in Digital Marketing / Commercial.
  • Engage with esteemed hotel leaders representing a diverse range of disciplines including GM, DOSM, DOS, DRM, Owners, Owner Reps, and Owner Management.
Contact Us

Send us a message for any queries you have about HSMAI Asia Pacific and we'll get back to you as soon as we can.

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