Digital Marketing Conference Asia
Presented by the Phuket Hotels Association and HSMAI Asia Pacific
CONFERENCE MENU
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WHAT YOU CAN EXPECT
Join us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing, Commercial Management, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2024.
Register today for the Digital Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket!
CONFERENCE AGENDA
Join Tareq Bagaeen for a dynamic power session focused on leveraging cutting-edge digital, online, and AI tools to enhance your commercial team’s performance. Discover how to identify and engage with the right customers, utilize advanced market intelligence, and conduct effective research to empower your team in managing business partner interactions. This session will provide practical insights and strategies to elevate your business development efforts to new heights.”
Mr. Butalia’s presentation will explore future trends, innovations, and strategic initiatives shaping India’s aviation sector, aiming to enhance connectivity, efficiency, and growth in the evolving airspace landscape.
Join Mr. Puneet Mahindroo, CEO of Rev-Mantra, to discover how technology can revolutionize the restaurant industry. Explore tools and strategies like innovative point-of-sale systems, digital menus, reservation platforms, and data analytics. Gain actionable insights to enhance efficiency, customer satisfaction, and profitability with real-world examples. Elevate your restaurant with expert guidance.
WHO SHOULD COME
- Hotel and Resort General Managers
- Regional managers of Digital, Commercial or Revenue
- Digital Marketing, DOSM
- Revenue Optimization
- Marketing
- Sales
- Anyone working in a commercial field in the hospitality industry.
How to Create Content that Connects with Your Audience Strategically
About the topic:
Realize the potential of your hotel’s success with out engaging workshop, “How to Create Content that Connects with YOur Audience”. This workshop is designedfor hoteliers who want to enhance their marketing strategies by creating engaging and meaningful content. Over theree focused hours, you will gain the skills and knowledge needed to understand your audience better, develop strategic content, and effectivelt communicate at each stage of the marketing funnel.
Participants will learn to:
- Define audience through nuyer personas and explore socials listening tools to strategize content ideas
- Understand the marketing funnel framework and the type of content to create at each stage for better marketing outcomes
- Develop a practical skill in creating content that resonates with your target audience and drives action
Workshop Highlights:
- Interactive discussions, practical exercise to create your very own content hook and real-case study examples from the hospitality industry
Requirements:
- Mobile phone for digital engagement
- Laptop for accessing digital workbook
COURSE OUTLINE
Learning Objective:
- Activity: Ice breaker (to get to know all participants)
- Introduce key methods of getting to know audience, which is buyer persona and social listening
- Showcase of exmples for personas to explore hotel related content based on buyer personas framework
Outcome:
- Understand the value of defining audience through buyers persona framework to gain deeper understanding about hotel guests based on their interests, challenges and motivations
- Explore social listening skills as a research tool and feedback loop to recognize common themes and topics that your audience engages with.
Learning Objective:
- Introduction to marketing funnel framework, stages and what should be communicated during this period
- Showcase of content samples within each funnel in relation to buyers persona
Outcome:
- From awareness to booking, understand the big picture perspective on various stages and marketing goals
- Gain knowledge of how quality content depends on who its created for
Learning Objective:
- Activity: Plan a content hook for a specific part of the funne; for a specific part of the funnel for a specific audience persona
Outcome:
- Gain practical skill on how to be more purposeful, organized and strategic when creating content
Topic 2
COURSE OUTLINE
LAST YEAR'S AGENDA
The Marriott Courtyard, Phuket Hotels Association and HSMAI will welcome everyone to the venue and conference.
Our opening keynote session sets the stage for this year’s conference, with techpreneur Juanjo Rodriguez unveiling a visionary perspective on the limitless potential of technology. Prepare to be inspired as we delve into pioneering breakthroughs and technological marvels that promise to shape the future landscape of business, communication, hospitality, and beyond. Join us on a fascinating journey into the heart of technological innovation!
Whilst the fundamentals of hospitality remain unchanged, technology advancements, such as AI, provide opportunities to enhance efficiency and drive incremental business in ways that were previously unavailable to us. What has proven effective in the past may not be suitable for today and tomorrow. Recent data and an outline of how to implement the latest strategies will be shared.
Let’s take a fresh look at your 2024 tech and marketing budget: align your numbers with your strategy, benchmark yourself with your competitors and identify gaps in your tech stack. We will review tools & tactics essential to retain your team members, satisfy your guests… and drive profitability. A good time to demystify what a good ROI is!
Managing content and personalized experiences has become critical for businesses in today’s digital age. Join us for an informative webinar on ” Why Content Discovery, Omnichannel Experience and Acquisition is a Critical Must-have for Your Platform Strategy”. This session will explore must-haves for content discovery, multi-search, AI, and localized and personalized experience. Join Jason to learn more about how design peronalised offers that will attract the guests you want at your property.
In his enlightening presentation, “Questions to Ask Your Marketing Team or Agency,” Ranjeet Viswanathan of Hyatt Regency Phuket Hotel, a seasoned professional in the realm of commercial hospitality, imparts crucial insights to fellow hoteliers. With a focus on strategic collaboration, Ranjeet unravels a comprehensive guide of probing questions designed to empower commercial professionals. Through real-world examples and actionable tips, attendees will unravel the nuances of optimizing marketing efforts, ROI measurement, and guest engagement.
Join Will Howes, Revinate Managing Director, Sales, APAC, to find out how your property stacks up by comparing your results with our benchmark data.
Our data and recommendations are based on an analysis of more than 10,000 hotels in more than 100 countries. The knowledge you gain on how you compare will help you take the steps needed to drive direct revenue and provide delightful guest experiences.
We will be sharing upcoming travel trends and insights, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings, in order to maximise the impact of their spend, and deliver results for their property. We will deep-dive into how to help marketers conquer the unique challenges of the travel buying cycle.
Afternoon Tea hosted by the Courtyard Marriott Hotel.
Demystify Artificial Intelligence with a hospitality expert walk through, then workshop build a live marketing campaign.
Then some volunteer hoteliers will put themselves out there and devise an AI campaign for their property. Watch it evolve in real time! This will be a fun and informative session.
Glen Grosic and Jayne MacDougall will provide an overview of the two host Associations and some great events for hoteliers coming up!
Sustainability is generally viewed purely as capex necessitated to please the market and enforced by government regulations. To make things worse, this has led to the misconception that while customers claim a willingness to pay more for sustainability, they often fail to do so. But why?
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Dr. Michael A. Kruesi Associate Professor, Hospitality Business Program, Singapore Institute of Technology -
Dr. Detlev Remy HSMAI Commercial Advisory Board and Associate Professor at Singapore Institute of Technology
F&B today forms a critical revenue share in the hotel businesses. Join us to get insights on how you can play a critical commercial role in building a bona fide standalone restaurant or bar concept to optimize your F&B performance, and, provide a digital marketing vehicle to engage your audience and attract new guests. You will learn from hospitality industry leaders.
WHO SHOULD COME
- Hotel and Resort General Managers
- Regional managers of Digital, Commercial or Revenue
- Digital Marketing, DOSM
- Revenue Optimization
- Marketing
- Sales
- Anyone working in a commercial field in the hospitality industry.
2024 TOPICS
- Demystify and unlock tips & tricks to Generative AI, and learn how to maximize its potential.
- Learn more about the current and future Digi-scape and how to navigate the evolving market landscape with confidence.
- Discover the transformative power of a robust Tech and Marketing focused budgeting strategy to stay ahead of the curve in 2024.
- Stay connected by meeting and networking with industry leaders, your local & regional peers, and discovering the latest in Digital Marketing / Commercial.
- Engage with esteemed hotel leaders representing a diverse range of disciplines including GM, DOSM, DOS, DRM, Owners, Owner Reps, and Owner Management.