Digital Marketing Conference Asia
Presented by the Phuket Hotels Association and HSMAI Asia Pacific
CONFERENCE MENU
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WHAT YOU CAN EXPECT
Join us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing, Commercial Management, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2024.
Register today for the Digital Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket!
CONFERENCE AGENDA
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Bjorn Courage President of Phuket Hotels Association & General Manager of the InterContinental Phuket Resort
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Sarawut Tantichote Senior Director of e-Commerce & Digital Advertising, Minor Hotels – Corporate Office
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Bjorn Courage President of Phuket Hotels Association & General Manager of the InterContinental Phuket Resort
Explore the critical role that forecasting and revenue management play in integrating and optimizing digital marketing strategies. This session will focus on how pricing strategies, inventory management and market segment mix directly influence digital marketing efforts and increase revenue opportunities.
Join Tareq Bagaeen for a dynamic power session focused on leveraging cutting-edge digital, online, and AI tools to enhance your commercial team’s performance. Discover how to identify and engage with the right customers, utilize advanced market intelligence, and conduct effective research to empower your team in managing business partner interactions. This session will provide practical insights and strategies to elevate your business development efforts to new heights.”
VENUE
M Social Hotel Phuket
199 Soi Rat Uthit 200 Pi 1, Pa Tong, Kathu District, Phuket 83150, Thailand
REGISTRATION FEE
HSMAI & PHA MEMBERS: Free
HOTELIERS, FACULTY & OWNERS
Non-member Hoteliers (Early Bird): THB 1,000
VENDORS & ALL OTHERS
HSMAI Member Vendor: THB 14,000
Non Member Vendors & Others: THB 22,000
WHO SHOULD COME
- Hotel and Resort General Managers
- Regional managers of Digital, Commercial or Revenue
- Digital Marketing, DOSM
- Revenue Optimization
- Marketing
- Sales
- Anyone working in a commercial field in the hospitality industry.
TRAINING CLASSES
Unlock your hotel’s potential with our engaging workshop designed to enhance your marketing strategies through meaningful content. In three focused hours, learn to define your audience with buyer personas, use social listening tools, understand the marketing funnel, and create impactful content for each stage to drive action and improve marketing outcomes.
TRAINING CLASSES:
9:00am – 10:00am How getting to know your Audience can grow your Hotel Brand
10:00am – 10:30am Coffee / Tea Break
10:30am – 12:00pm Understanding the Marketing Funnel and How it Connects to Content Creation
12:00pm – 12:30pm Practice content creation skills
Discover how to attract tech-savvy travelers and boost your hotel’s visibility with SEO, voice search optimization, and social media strategies tailored for Gen Z. Learn to enhance your advertising efforts using AI for higher ROAS and leverage advanced chatbots to generate direct bookings and provide 24/7 guest service seamlessly.
TRAINING CLASSES:
1:30pm-2:30pm How to Target Gen Z & Tech-Savvy Travellers
2:30pm – 3:30pm Using AI for Smart Advertising & Personalized Guest Experiences
3:30pm – 4:00pm Afternoon Coffee/ Tea
4:00pm – 5:00pm Chatbots and Direct Bookings
Join us for an exclusive 3-hour workshop designed specifically for hotel sales professionals looking to sharpen their skills, adapt to changing market dynamics, and drive exceptional results. Whether you’re a seasoned sales manager or new to the industry, this workshop offers valuable insights and tools to help you excel in 2025 and beyond.
Equip hotel sales professionals with strategic frameworks and practical tools for navigating account life cycles, planning strategically, and effectively handling common objections.
The topics covered during the 3-hour class are:
- Welcome and Introduction – Outline the workshop’s goals, quick introductions
- Strategic Sales Planning Using the Value Proposition Canvas – Introduction to the VPC, applying it to hotel sales
- Lifecycle Assessment of Sales Accounts – Introduction to account life cycle, interactive session
- A Deep Dive into Key Objections for 2025 – Introduction to account life cycle, interactive session
- Wrap-Up and Introduction to Full Program – Recap of key takeaways, full program promotion
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Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board
In order to run a financially successful restaurant business, marketing efforts are not just crucial to attracting new customers but play a critical role in turning first-time guests into loyal regulars. In an ideal world, restaurateurs would have unlimited resources to reach thousands of new guests each day that would fill their dining rooms and they would serve them all flawlessly. But in the real world, resources are limited. Maximizing time, talent, and financial resources is critical to a restaurant’s profitability and longevity.
The topics covered during the 1-day class are:
- Creating a concept for your Restaurant
- How to Market your Restaurant – by Mark Shrives, Marriott APAC
- Best Practices in Distribution
- Marketing Automation made easy – by Puneet Mahindroo, Restaurateur
- The Restaurant Strategy Toolbox – developed by Prof Sherri Kimes, Emeritus Professor at Cornell University
- Competitive Analysis & Guest Experience
- Revenue Management concepts
- Menu Design & menu Engineering – developed by Sherri Kimes
- The role of data analytics in Restaurants
- Bringing it all together – Commercialising your Restaurant
- 1-full day of classes
- 6-hours training time
