HSMAI Asia Digital Marketing Conference: Phuket

Digital Marketing Conference Asia

Presented by the Phuket Hotels Association and HSMAI Asia Pacific

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WHAT YOU CAN EXPECT

HSMAI Asia Digital Marketing Conference: Phuket

Join us for a unique opportunity to see Hotel leaders sharing their knowledge and experience in Digital Marketing, Commercial Management, Sales & Revenue Optimization. Our expert speakers will provide you with invaluable insights and strategies to drive your business in 2024.

Register today for the Digital  Marketing Conference Asia to upskill your knowledge and next-level budget planning in beautiful Phuket!

CONFERENCE AGENDA

1:00pm Registration & Tea/Coffee
HSMAI Asia Digital Marketing Conference: Phuket
2:00pm Welcome Address
Keynote
Top 6 Hotel Marketing Mistakes
Restaurant Digital Marketing
Integrating Tech into Your Restaurants

Join Mr. Puneet Mahindroo, CEO of Rev-Mantra, to discover how technology can revolutionize the restaurant industry. Explore tools and strategies like innovative point-of-sale systems, digital menus, reservation platforms, and data analytics. Gain actionable insights to enhance efficiency, customer satisfaction, and profitability with real-world examples. Elevate your restaurant with expert guidance.

Digital Marketing Panel
Empowering Business Development with Digital Tools

Join Tareq Bagaeen for a dynamic power session focused on leveraging cutting-edge digital, online, and AI tools to enhance your commercial team’s performance. Discover how to identify and engage with the right customers, utilize advanced market intelligence, and conduct effective research to empower your team in managing business partner interactions. This session will provide practical insights and strategies to elevate your business development efforts to new heights.”

Evolving Air Space for the Country - What Next?

Mr. Butalia’s presentation will explore future trends, innovations, and strategic initiatives shaping India’s aviation sector, aiming to enhance connectivity, efficiency, and growth in the evolving airspace landscape.

Hotel Distribution: The Real Cost of Direct Bookings at the Dawn of AI
  • Whilst the fundamentals of hospitality remain unchanged, technology advancements, such as AI, provide opportunities to enhance efficiency and drive incremental business in ways that were previously unavailable to us.
  • What has proven effective in the past may not be suitable for today and tomorrow.
  • Recent data and an outline of how to implement the latest strategies will be shared.
Tea/Coffee Break
HSMAI Asia Digital Marketing Conference: Phuket
AI Marketing activity
Upcoming Events
Networking Drinks
HSMAI Asia Digital Marketing Conference: Phuket

WHO SHOULD COME

  • Hotel and Resort General Managers
  • Regional managers of Digital, Commercial or Revenue
  • Digital Marketing, DOSM
  • Revenue Optimization
  • Marketing
  • Sales
  • Anyone working in a commercial field in the hospitality industry.

LAST YEAR'S AGENDA

The Marriott Courtyard, Phuket Hotels Association and HSMAI will welcome everyone to the venue and conference.

Our opening keynote session sets the stage for this year’s conference, with techpreneur Juanjo Rodriguez unveiling a visionary perspective on the limitless potential of technology. Prepare to be inspired as we delve into pioneering breakthroughs and technological marvels that promise to shape the future landscape of business, communication, hospitality, and beyond. Join us on a fascinating journey into the heart of technological innovation!

Whilst the fundamentals of hospitality remain unchanged, technology advancements, such as AI, provide opportunities to enhance efficiency and drive incremental business in ways that were previously unavailable to us. What has proven effective in the past may not be suitable for today and tomorrow. Recent data and an outline of how to implement the latest strategies will be shared.

Let’s take a fresh look at your 2024 tech and marketing budget: align your numbers with your strategy, benchmark yourself with your competitors and identify gaps in your tech stack. We will review tools & tactics essential to retain your team members, satisfy your guests… and drive profitability. A good time to demystify what a good ROI is!

Managing content and personalized experiences has become critical for businesses in today’s digital age. Join us for an informative webinar on ” Why Content Discovery, Omnichannel Experience and Acquisition is a Critical Must-have for Your Platform Strategy”. This session will explore must-haves for content discovery, multi-search, AI, and localized and personalized experience.  Join Jason to learn more about how design peronalised offers that will attract the guests you want at your property.

  • Jason Zvatora Vice President, Commercial Strategy - APAC, Outrigger Hospitality

In his enlightening presentation, “Questions to Ask Your Marketing Team or Agency,” Ranjeet Viswanathan of Hyatt Regency Phuket Hotel, a seasoned professional in the realm of commercial hospitality, imparts crucial insights to fellow hoteliers. With a focus on strategic collaboration, Ranjeet unravels a comprehensive guide of probing questions designed to empower commercial professionals. Through real-world examples and actionable tips, attendees will unravel the nuances of optimizing marketing efforts, ROI measurement, and guest engagement.

Join Will Howes, Revinate Managing Director, Sales, APAC, to find out how your property stacks up by comparing your results with our benchmark data.
Our data and recommendations are based on an analysis of more than 10,000 hotels in more than 100 countries. The knowledge you gain on how you compare will help you take the steps needed to drive direct revenue and provide delightful guest experiences.

  • Will Howes Enterprise Sales Director & APAC Sales Manager, Revinate

We will be sharing upcoming travel trends and insights, as well as how hoteliers can use data and tap into the powers of digital multichannel marketing to win the battle for direct bookings, in order to maximise the impact of their spend, and deliver results for their property.  We will deep-dive into how to help marketers conquer the unique challenges of the travel buying cycle. 

Afternoon Tea hosted by the Courtyard Marriott Hotel.

Demystify Artificial Intelligence with a hospitality expert walk through, then workshop build a live marketing campaign.

Then some volunteer hoteliers will put themselves out there and devise an AI campaign for their property. Watch it evolve in real time! This will be a fun and informative session.

Glen Grosic and Jayne MacDougall will provide an overview of the two host Associations and some great events for hoteliers coming up!

Sustainability is generally viewed purely as capex necessitated to please the market and enforced by government regulations. To make things worse, this has led to the misconception that while customers claim a willingness to pay more for sustainability, they often fail to do so. But why?

  • Dr. Michael A. Kruesi Associate Professor, Hospitality Business Program, Singapore Institute of Technology
  • Dr. Detlev Remy HSMAI Commercial Advisory Board and Associate Professor at Singapore Institute of Technology

F&B today forms a critical revenue share in the hotel businesses. Join us to get insights on how you can play a critical commercial role in building a bona fide standalone restaurant or bar concept to optimize your F&B performance, and, provide a digital marketing vehicle to engage your audience and attract new guests. You will learn from hospitality industry leaders.

WHO SHOULD COME

  • Hotel and Resort General Managers
  • Regional managers of Digital, Commercial or Revenue
  • Digital Marketing, DOSM
  • Revenue Optimization
  • Marketing
  • Sales
  • Anyone working in a commercial field in the hospitality industry.

2024 TOPICS

  • Demystify and unlock tips & tricks to Generative AI, and learn how to maximize its potential.
  • Learn more about the current and future Digi-scape and how to navigate the evolving market landscape with confidence.
  • Discover the transformative power of a robust Tech and Marketing focused budgeting strategy to stay ahead of the curve in 2024.
  • Stay connected by meeting and networking with industry leaders, your local & regional peers, and discovering the latest in Digital Marketing / Commercial.
  • Engage with esteemed hotel leaders representing a diverse range of disciplines including GM, DOSM, DOS, DRM, Owners, Owner Reps, and Owner Management.
Contact Us

Send us a message for any queries you have about HSMAI Asia Pacific and we'll get back to you as soon as we can.

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