The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue.

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Resources for sales professionals to fuel sales in their organisations, including articles, white papers, conference presentations, and templates. Explore resources, tools, jobs, education and news from HSMAI and other trustworthy sources. HSMAI does the work for you by collating all your resources in one place at  ‘My Sales Hub’.

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Inspire your marketing by accessing presentations from HSMAI Strategy Conferences, insights from industry marketing leaders, and marketing templates for job descriptions, budgets and more. ‘My Marketing Hub’ does the work for you by collating all your interests into one place.

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HSMAI offers invaluable resources to optimize your revenue, from HSMAI’s Revenue Optimization Conference (ROC) presentations to expert articles, & revenue management templates for job descriptions, forecasting, budgeting and more. ‘My Revenue Hub’ does the work for you by collating all your resources into one place.

Our History

Founded in 1927
HSMAI Foundation founded
HSMA launches HSMAI Europe
HSMAI Asia Pacific founded 2004
HSMAI 90th Birthday
HSMAI Academy founded 2017

Get Social with HSMAI Asia Pacific

on a platform that suits you!

Check out our Linktree and join the social conversations for hoteliers working in and managing sales, marketing, digital, e-commerce, distribution and revenue management.

Platinum Education Partner

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HSMAI Asia Pacific Locations



Greater China

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image of Indonesia-Kisik Restaurant


Image of Marina Bay Sands, Singapore


Image of Phhuket Thailand


HSMAI India Hotels Association

Our Team

HSMAI Asia Pacific Board of Directors

HSMAI is very privileged to have some industry experts to guide the association and ensure that the organisation complies with local laws and operates in an ethical manner.  Thee Directors are required to be Australian residents as the association is incorporated in Australia.  Currently, the board directors are:

HSMAI Asia Pacific Advisory Board

HSMAI is very privileged to have many volunteers who assist us in an advisory capacity to continually improve and grow the association across Asia Pacific This group are experts in their respective fields and are very important to the ongoing growth of the association.

  • Glen A. Grosic Managing Director - HSMAI SE Asia
  • Maunik Thacker HSMAI Commercial Advisory Board
  • Shannon Knapp Founder/Director, SKNapp Consulting & HSMAI Advisory Board member & HSMAI Certified Trainer in Revenue, Distribution & Reservations
  • Sunny Yu DOSM - Andaz Pattaya Jomtien Beach and President - HSMAI Thailand Chapter
  • Dr. Huilian Duan Managing Director, TUI BLUE Hotels & Resorts APAC & President, HSMAI Greater China Chapter
  • Navodit Srivastava Senior Regional Sales Director, Asia Pacific Hospitality Cloud, Cvent

    Navodit is kindly volunteering his time to leading the growth of HSMAI into India in 2021 to 2022.

  • Jackie Douglas President, HSMAI Asia Pacific & Global Chair, HSMAI Academy
  • C.S. Ramachandran, CRME HSMAI Commercial Advisory Board Member & HSMAI India Chapter Board Member & Vice President, Hotel Revenue Optimization at Preferred Hotels & Resorts
  • Bilal Chamsine HSMAI President Indonesia & General Manager for Novotel Manado
  • Heidi Gempel Managing Partner & Founder at HGE International & Facilitator HSMAI Commercial Advisory Board

Other HSMAI Regions


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North America

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image from UAE


Rio, Brazil
Contact Us

Send us a message for any queries you have about HSMAI Asia Pacific and we'll get back to you as soon as we can.

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