C.S. Ramachandran, CRMEHSMAI Commercial Advisory Board & HSMAI India Board Member & Vice President, Hotel Revenue Optimization at Preferred Hotels & Resorts

HSMAI roles: Ram serves on the HSMAI Revenue Advisory Board and the HSMAI India Chapter Board.

C.S. “Ram” Ramachandran serves as Vice President – Hotel Revenue Optimization – South Asia, Middle East, Africa & Australasia at Preferred Hotels & Resorts, charged with helping the brand’s member hotels maximize the effectiveness of their online distribution channels and optimize revenue through better revenue strategies. In this position, he also guides member hotels on e-marketing, data interpretation, and pricing strategies along with MIS, which help them, make informed business decisions.

Ram has over 20 years of rich expertise in hotel management, the majority of which has been dedicated to revenue management. His key interests include business analytics, business strategy, distribution, online marketing, sales, and customer relationship management. Prior to joining Preferred Hotels & Resorts, Ram served as Assistant Vice President of E-Marketing for The Oberoi Group, responsible for the group’s digital marketing strategy with a focus on maximizing e-commerce revenues. He is based in New Delhi.  

Personal interests: 

Personally, I am an amateur YouTuber, photographer, content creator, avid reader, movie lover, traveller, a gadget-geek and a family man.

  • HSMAI is a great platform to network with industry peers and thought leaders. Whether it is to help contribute time to developing the next-gen of commercial leaders or to enhance your skills with additional qualifications or just exchange ideas, HSMAI offers you the perfect platform.

    CS Ramachandran
    CS Ramachandran Vice President, Hotel Revenue Optimization at Preferred Hotels & Resorts
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