C.S. “Ram” Ramachandran is currently the Vice President for Hotel Revenue Optimization in South Asia, Middle East, Africa & Australasia at Preferred Hotels & Resorts. He plays a vital role in assisting member hotels to optimize their distribution channels and revenue strategies. Ram is well-versed in e-marketing, data interpretation, pricing strategies, and MIS, and he provides guidance to member hotels to help them make informed business decisions.

With more than 20 years of experience in hotel management, Ram has specialized in revenue optimization, analytics, strategy development, distribution, online marketing, sales, and customer relationship management.

Prior to joining Preferred Hotels & Resorts, he served as Assistant Vice President of E-Marketing for The Oberoi Group, where he was responsible for developing and implementing the group’s digital marketing strategy to maximize e-commerce revenues. Ram is based in New Delhi.

Aside from his professional undertakings, Ram is an amateur photographer, content creator, YouTuber, traveler avid reader, movie enthusiast, gadget-geek, and likes to spend time with family and friends.