HSMAI roles: Ram serves on the HSMAI Revenue Advisory Board and the HSMAI India Chapter Board.
C.S. “Ram” Ramachandran serves as Vice President – Hotel Revenue Optimization – South Asia, Middle East, Africa & Australasia at Preferred Hotels & Resorts, charged with helping the brand’s member hotels maximize the effectiveness of their online distribution channels and optimize revenue through better revenue strategies. In this position, he also guides member hotels on e-marketing, data interpretation, and pricing strategies along with MIS, which help them, make informed business decisions.
Ram has over 20 years of rich expertise in hotel management, the majority of which has been dedicated to revenue management. His key interests include business analytics, business strategy, distribution, online marketing, sales, and customer relationship management. Prior to joining Preferred Hotels & Resorts, Ram served as Assistant Vice President of E-Marketing for The Oberoi Group, responsible for the group’s digital marketing strategy with a focus on maximizing e-commerce revenues. He is based in New Delhi.