Rachel brings 12 years of experience in marketing communications, making her an advocate for mindful leadership, creative thinking, and purposeful collaborations. She majored in International Relations & Communications at Monash University Malaysia and has since expanded her expertise through roles with global businesses in China, the United States, Indonesia, and Kuala Lumpur.
With a hospitality background encompassing service, operations, marketing, management, and sales, Rachel has developed a vast understanding of departmental needs.

As the co-founder and marketing communications lead at Wavemakers.co, established in 2016, she specializes in brand strategy. Rachel has facilitated workshops and offered consultancy for brands in the lifestyle, hospitality, wellness, and education industries. Her portfolio includes collaborations with UNHCR, The Asia Foundation, ClassPass Malaysia, Startup Malaysia, Novotel Manado, Lelewatu Sumba, Impiana Seminyak, and Miru Collection. She spearheads a dedicated collective that provides training, advisory, agency services, and community building.

She supports a network of like-minded professionals, helping them articulate and achieve their ‘why, what, and how,’ both professionally and personally. She founded Karma Marketing, a not-for-profit community initiative that unites marketers across