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Segmentation + Personalisation = Higher ROI in Paid Media

18 July 2018 @ 2:50 pm - 3:05 pm UTC+8

Paid media presents an extensive menu of options to hotels today – from paid search and display advertising to social media advertising and more. With so much to choose from, this session will help you best invest your resources in a way that aligns these platforms with your revenue strategies.

Leave with knowledge of:

– Identifying the right metrics
– Overlaying those metrics with the right advertising platforms
– How to use your own data to segment and personalise advertising to convert at a higher ROI


18 July 2018
2:50 pm - 3:05 pm UTC+8
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