What if you could easily drive more spend through merchandising to your guests at the time of booking, while delivering on the preferences and add-ons each unique traveler wants? Selling more relevant ancillary products has been shown to drive higher booking conversion. For hoteliers, having a successful merchandising strategy results in higher guest satisfaction, greater revenue, and strategic differentiation from competitors in an evolving industry. But what does it take to get there? How far are you willing to get out of your comfort zone? In this session, you’ll learn how retailing and merchandising is changing hospitality as hoteliers drive revenue beyond the room.