HSMAI Commercial Strategy Conference – Seoul – English Agenda


Friday, 23rd June, 2023 Agenda

8:30am – 5:00pm

This 1-day event is where you’ll see hotel & industry leaders in Revenue, Marketing and Commercial sharing their insights and knowledge on trends in Hotel Revenue Optimization, Distribution, Pricing, Data, Marketing and more, all linking back to the conference theme of ‘optimizing revenue’. The conference will be mostly delivered in Korean language with some presenters speaking English with Korean language slides.


8:30am - 9:00am Registration
9:00am - 9:10am Introduction to HSMAI

A brief Introduction of HSMAI Global, Korea and 2023 Events.

9:10am - 9:30am Adapting to New Realities: Korea Tourism Organization's Pre-COVID and Current Strategies to Support Hotels
9:30am - 9:50am Transforming Digital Hospitality
9:50am - 10:05am Customer booking behavior and trend change as seen through Data
10:05am - 10:25am How retailing is enabling hoteliers to drive total revenue
10:25am - 10:45am Morning Coffee / Tea
10:45am - 11:05am Amadeus
11:05am - 11:25am Protect Group
11:25am - 11:45am How to optimize customer touchpoints through digital marketing
11:45am - 12:00pm Evolving the Front Desk: Modern Upselling Techniques for Today's Customer
12:00pm - 12:20pm A showcase of genuine hospitality
12:20pm - 1:20pm Lunch
1:20pm - 1:40pm Agilysis
1:40pm - 2:00pm The Benefits of Investing in Digital Transformation for Hotels
2:00pm - 2:20pm How to effectively utilize technology to enhance the customer stay experience
2:20pm - 2:40pm On & Off : The Evolution of Sales Managers
2:40pm - 3:00pm Adapting to evolving hospitality trends : Meeting the diverse needs of event and wedding customers
3:00pm - 3:20pm
3:20pm - 3:40pm
3:40pm - 4:00pm Afternoon Coffee / Tea
4:00pm - 4:40pm Guest Journey - How the booking pattern/behavior changed, expectation of 2024 and the future
4:40pm - 5:00pm The role of the revenue manager in response to changes in guest journey in the digital environment
5:00pm - 5:20pm Automating Success : Transforming Distribution in the Digital Age
5:20pm - 5:50pm Road Map of the Guest Journey Experience
5:50pm - 6:00pm Q&A and Wrap Up


2F Emerald Room


30 Eulji-ro, Jung-gu,

Seoul, South Korea


HSMAI Members: Free entry
Non-Member Hoteliers: KRW150,000
Vendors and Partners: KRW200,000