Introduction to HSMAI Korea and 2024 events.

In response to the rapidly changing trends such as the global shift towards a four-day workweek or even a three-day workweek in the post-pandemic era, it is crucial for the tourism ecosystem, including hotels and hospitality, to adapt and seize new opportunities. By sharing thoughts and drawing inspiration on this matter, we can collectively prepare for and embrace these changes.

We will investigate the change of guest journey by the digital transformation of hospitality industry and how to react to this trend for hoteliers.

Insights into the Importance of Hotel Business Strategies Through Understanding Rapid Changes in the Korean Hotel Industry and Current Customer Behavior and Booking Patterns Based on Data.

What if you could easily drive more spend through merchandising to your guests at the time of booking, while delivering on the preferences and add-ons each unique traveler wants? Selling more relevant ancillary products has been shown to drive higher booking conversion. For hoteliers, having a successful merchandising strategy results in higher guest satisfaction, greater revenue, and strategic differentiation from competitors in an evolving industry. But what does it take to get there? How far are you willing to get out of your comfort zone? In this session, you’ll learn how retailing and merchandising is changing hospitality as hoteliers drive revenue beyond the room.

As the travel industry continues to grow, a variety of solutions are being developed to enhance customer convenience. Protect Group specializes in providing professional services for refunds that may arise after bookings. Explore how strategic collaborations with their solutions can maximize sales as well as raise customer satisfaction.

Explore customer needs in the process of getting travel inspiration, booking a hotel, experiencing it, and forming loyalty, and how to efficiently meet customers at each stage.

Insights into Hotel Revenue Contribution through Front Desk Upselling and the Evolving Techniques of Upselling.

Experience the hospitality at the forefront of hotels’ evolution through the concierge, while understanding the importance of hospitality services across various industries and their continuous development.Thanks a lot.Have a good rest of your weekend.

As the consumer landscape changes and technology evolves, we must reassess whether our current success metrics—focused mainly on hotel room revenue—remain relevant. Join us at HSMAI Korea to discuss the challenges hoteliers face in gathering data and explore new metrics for a comprehensive view of performance.

Reasons for the Rapid Digital Transformation of Hotels and the Benefits of Digital Conversion for Hotel Operations and Revenue Enhancement.

Customer Engagement is an increasingly important factor to enhance the guest stay experience and improve satisfaction levels, but every customer has a different expectation when it comes to engagement. Learn in this presentation on how TUI BLUE Hotels & Resorts utilize their own application to provide an enriching and customized stay experience

Exploring the Changes in the Role of Traditional Sales Managers Amid Digital Transformation and Considerations for the Ideal Sales Manager of the Future.

Insights into the Increasingly Diverse Demands of Event and Wedding Clients, How to Meet These Demands, and the Changing Trends in Events and Weddings.

We will explore successful strategies for attracting MICE by analyzing recent trends and the importance of understanding customer journeys. Participants will gain deep insights into innovative approaches and practical strategies for attracting MICE.

Through the analysis of guest review data from online travel agencies (OTAs) and review sites around the world, the guest sentiments will be investigated throughout the customer journey. In addition, the evolution of the guest experience as well as the challenges and opportunities as a result of the introduction of technology will be discussed.

The Evolution of the Revenue Manager’s Role in Response to Changes in the Digital Environment and Customer Journey, and Essential Skills Current Revenue Managers.

The Importance of Rapid Automation in Revenue Management, Changes in Distribution Due to This, and How to Manage These Changes.

Real example on the landscape from a Hospitality Company, on the Guest Journey experience through system.