Korea market outlook and challenges for the hospitality industry after the Pandemic

Learn about current and future demand shifts and trends in the Korean market and how to prepare for the second half of the year through effective data utilization

– Market demand changes and trend for the second half of 2023
– How to leverage data to capture demand
– How alternative loading like Airbnb affects market condition

The establishment of a revenue management culture is the foundation of any effective profit optimization strategy. This session will define what a revenue management culture is and why its creation is so essential.

Explain the system of digital marketing for hotels and provide a lecure on specific strategies for estabilishing and implementing them

– SEO, Performance marketing, SNS and Email strategy
– Channel mix strategy with digital marketing
– Digital marketing activities and advertising strategies for each stage of the buyer’s journey

The Covid 19 pandemic has changed the way hotels have always operated. In particular, digitalization of hotels has altered booking pattern and trend, which in turn has changed the way sales works. In this session, we explore how the sales approach has changed before and after the Covid 19 pandemic and how sales needs to adapt to the changing landscape in the future.