With technology driving change in travel, distribution has become complex; it’s about connecting the customer to the correct content point and understanding all the components that happen throughout the process. Few have taken the journey from Hotelier to Tech Provider as Benj has, which equips him with a true understanding of the end-to-end process.

Benj is the Manager of Hotel Distribution at Amadeus IT Pacific, where he supports his customers to develop and execute hotel content strategies so they can increase their efficiencies, remain relevant, and provide a competitive product to their customers.

Benj works across online and offline hotel content strategies, content distribution, consultation and education, hotel booking technology (OBTs) & payment solutions and hotel payments.

Passionate and knowledgeable about the hotel sector, Benj is President of HSMAI Pacific and HSMAI Asia Pacific Board of Directors – Treasurer. He previously held commercial roles at The Lido Group and Rendezvous Hospitality Group.