Joe Nguyen is Senior Vice President, Asia Pacific at comScore, Inc., the cross-platform measurement company that precisely measures audiences, brands and consumer behaviour everywhere. Joe oversees sales and servicing of comScore’s products and services in Asia Pacific, and has rapidly expanded its footprint to 10 countries across the region.

Joe has more than 20 years of experience in Asia Pacific and is a veteran of the online analytics industry, with experience on both the user and vendor sides of panel-based audience measurement as well as site-side analytics. He is an active thought leader, moderating and speaking at key digital, media and technology conferences in the region.

Joe is the co-founder of iamWednesday Singapore. He is currently serving on the Asia Pacific Board of Directors of the Mobile Marketing Association and the Board of Director of the Interactive Advertising Bureau Singapore.

Prior to comScore, Joe was the Southeast Asia regional manager for Omniture where he successfully delivered its product suites across diverse industries. He also previously served as the director of global e-commerce at Millennium & Copthorne Hotels where he grew online global sales by 50 percent.

Joe holds a BSE degree in Mechanical Engineering from Princeton University. He was born in Vietnam and emigrated to the United States after spending a year in a Malaysian refugee camp.