Michelle NgHead of CRM and Insights at Banyan Tree Hotels & Resorts

    Michelle is an experienced customer insights and analytics professional with 15 years of experience. She is well versed in various research techniques such as market research, user research, design thinking, social listening and digital analytics. Michelle has worked on a wide-range of strategic projects with hands-on experience with brand & marketing initiatives, innovation, product development and customer lifecycle management.

    Her specialties are Consumer Insights, Market Research, Usability Research, Design-led Thinking, Social & Digital Analytics, Customer Experience, Big Data Analytics, Strategy, Innovation, Consulting, Vendor Management, Project Management and Customer Lifecycle Management.

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