Natasha Choi is the Regional Sales Manager Asia at SiteMinder, a position she has held for over two years after being promoted from Business Development Manager. In a growth area for the company she has delivered consistently positive results thanks to her wide-ranging knowledge and management skills.

Natasha is a longstanding professional in the hotel industry, with expertise in hotels, online travel agents, and hotel technology providers. Over the past 13 years she has added value to hotel properties as well as companies such as Booking.com, Hotelbeds, and hotel.de, helping clients and her own business achieve results above expectation.

She is passionate about driving success and delivering quality service, evidenced by her roles as an Account Manager, Business Analyst, Senior Yield Manager, Business Development Manager, and now Regional Sales Manager.