Sungsoo Kim, Ph.D., CAHTA, CHDM, CRME, CHIAAssociate Professor of Hospitality Business, Singapore Institute of Technology (SIT)

    Dr. Sungsoo Kim is an Associate Professor in the Hospitality Business program, as well as an Association for College
    and University Educators (ACUE) Distinguished Teaching Scholar in the Business, Communication, and Design Cluster
    at the Singapore Institute of Technology. Before coming to SIT, he worked for almost 15 years as a tenured faculty
    member at three state universities in the United States, including the University of Hawaii at Manoa. He specializes
    in revenue management, data analytics, economic analysis, including market and feasibility studies, and strategic
    management throughout his last 15 years of academic and professional experience. He holds an earned doctorate
    (Ph.D.) degree in Tourism Management from the University of Florida, Gainesville, and a master’s (M.S.) degree in
    Hospitality Management from the Pennsylvania State University, University Park, in 2008 and 2003, respectively. In
    addition, he is a certified educator in the Hospitality Digital Marketer (CHDM), Revenue Management Executive
    (CRME), Advanced Hotel and Tourism Analytics (CAHTA), and Hotel Industry Analytics (CHIA).

    Dr. Kim is the author of a number of articles in academic journals, conference proceedings, newspapers, and professional
    research reports (e.g., revenue management; feasibility and market study; economic impact study). As a principal
    investigator (PI), he has been involved in several funded research projects in the States of Mississippi and Florida, other
    areas of the United States, and for the Government of the Republic of Korea. In addition, he was a representative of the
    Republic of Korea for the United Nations Educational, Scientific, and Cultural Organization (UNESCO). He attended the
    UNESCO committee meeting in Durban, South Africa, as a delegation from the Republic of Korea to establish a
    management plan for the World Heritage site.

    Additionally, Dr. Kim has significant industry experience in revenue optimization, including supply and demand
    forecasting, strategic marketing planning/management, and information technology (IT) in Australia, the Republic of
    Korea, and the United States. Based on these experiences, he served on the strategic planning committee for the
    International Council on Hotel, Restaurant, and Institutional Education (ICHRIE). He has provided various consulting
    services, including revenue optimization, hotel air quality and well-being, economic impact study, market feasibility study
    (e.g., aquarium, convention center, hotel), visitor study, and website evaluation.

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