This session will cover the areas of Digital Marketing for hotels and accommodation properties. Learn how you can use digital channels to improve your revenue, bookings and profit.
Brand.com as a Distribution Channel
- Why Direct Bookings?
- Brand vs. OTA
- How to increase Bookings from your Brand Site?
- Measuring success
Engaging your guests and future guests:
- 5 tips for increasing conversion on your own website
- Maximise your hotel’s past guest & new guest engagement, retention & acquisition strategy while generating high ROIs
- Find out how to create and publish enticing and value-rich content, to develop a deeper level of engagement between the brand and travel consumer – and ultimately address goals such as driving revenue, building brand awareness, and increasing social media followers.
Trainers:
- Angela Wu, Director of Revenue Management, Mandarin Oriental, Singapore
- Rajitha Dahanayake, CEO eMarketingEye
- Charithya Kandage, Head of Account Management, eMarketingEye
- Sammi Wu, Regional Sales Manager, HeBS Digital
- Garrick Lee, Marketing Manager, HeBS Digital
Supported by: