Traveller expectations have changed over the past four years – the hospitality industry of 2023 is not that of 2019. Today, personalization, flexibility, and sustainable journeys supported by modern digital tools to remove friction sit at the top of traveller’s wish lists. We will explore how the industry will be able to deliver on these expectations.

In the rapidly changing landscape of the travel industry, it is crucial to utilize data-driven digital marketing strategies. This approach is imperative for capitalizing on current traveler trends, ultimately boosting bookings and revenue, surpassing Online Travel Agencies (OTAs) and gaining a competitive edge. By consistently analyzing data and implementing initiatives such as hyper-personalized campaigns, cross-channel integration, and conversion point optimization, hotels can effectively tap into potential customers and drive growth in bookings and revenue.