Commercial Summit Schedule



The agenda for the HSMAI Revenue Optimization Conference has been developed by the senior leaders in Revenue Management and Commercial areas to ensure we are providing the most appropriate sessions for hotels and resorts to attend to learn more about how you can increase your revenue and profit!  Lots of hotel speakers will share their experience and knowledge with the audience.

Day 1 – Thursday 9th June

HSMAI Revenue Optimization Conference (ROC)

All Day – 9am – 5pm + Networking to 6:30pm

The only place to see the Hotel leaders in Revenue Management, marketing, commercial and sales in the Asia Pacific sharing their insights and knowledge on trends in Hotel Revenue Optimization, Distribution, Pricing, Data, marketing and more.

Day 2 – Friday 10th June

HSMAI Academy Masterclasses

Morning Session – 8:30am – 12:45pm

The Masterclasses will be hands-on workshop-style educational session where you can apply learning to your own property with the help of the hotel experts in the room.   This workshop has been developed by HSMAI with the expert knowledge of senior hotel marketers.  Space is limited.

Tech Innovations Show

Afternoon Session – 2:00pm – 5:00pm

During the pandemic, Tech vendors have been madly working away at developing new features and new products for the Hospitality industry.  Get yourself updated on the latest technology to solve your challenges in one morning at the HSMAI Tech Innovations Show.

These sessions are designed by our Conference partners and for the first time, they are free to do a sales pitch and show off their products!

Roundtables (Invitation only)

  • HSMAI Chief Sales Officers Roundtable – 11:00am – 12:30pm
  • HSMAI Chief Marketing Officers Roundtable – 11:00am – 12:30pm
  • HSMAI Chief Revenue Officers Roundtable – 11:00am – 12:30pm
  • HSMAI Chief Commercial Officers Roundtable – 12:30pm – 2pm

If you would like to be invited to the Roundtables, please contact us:

Day 1  & Day 2

Partner Showcase

Thursday & Friday – 8am – 5pm

Our partners will be there to showcase their products so please head over to their tables and talk to them. This event comes to you at a low price because these partners sponsor the event.  You will have a chance to chat with Cendyn, The Hotels Network, Duetto, Revinate, SuccessGlo, CVent and more about their products and how they can help you.

Day 7: ROC Virtual Conference -15th June

On Wednesday the 15th June there will be a virtual event for those that could not attend the conference in Singapore. Recorded sessions from the conference will be scheduled with speakers  available for live Q&A at the end of each session.

HSMAI ROC – Agenda

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