HSMAI Revenue Optimization Conference Singapore 2018

8th - 9th MAY, 2018 in SINGAPORE


If you are a resident or citizen of Singapore, find out how you can receive funding support of up to 50% of the conference and workshop costs. You’ll need 4-6 weeks to get funding approved so start now!

One Day Conference

HSMAI Revenue Optimization Conference -the only place to see the Hotel leaders in Revenue Management in Asia Pacific  sharing their insights and knowledge on trends in Hotel Revenue, Optimization, Distribution, Pricing, Data and more.

Executive Roundtable

HSMAI Chief Revenue Officers Executive Round Table is an ‘invitation-only’ event for the most senior hotel leaders in Revenue Management and Distribution in Asia Pacific.

Educational Workshops

Day Two is a full day of educational workshops.  Forecasting, Pricing and “Using data to improve your revenue”. Also learn about how to get Certified in Digital Marketing (CHDM) and Revenue Management (CRME).


For fifteen years, HSMAI’s Revenue Optimization Conference (ROC) has been the place where hotel revenue leaders unite for education, collaboration, and innovation. Since, 2015 in Asia Pacific, this conference delivers the most compelling and comprehensive revenue management event for the local hotel industry, and convenes more than 100 key stakeholders to address the most critical trends affecting revenue management in hotels today. It’s where senior leaders in hospitality connect and engage in meaningful, thought-provoking conversations about hotel pricing, hotel distribution, rooms forecasting, business intelligence, hotel distribution and more.  With powerful educational and networking opportunities, this is the can’t-miss conference of the year!


  • The only strategic Revenue Optimisation event in Asia delivering insights on how you can drive the next phase of your hotel’s growth
  • A perfect opportunity to check your current strategy – Is it aligned with the changing market environments?
  • Learn about the upside of a solid Marketing, Sales & Revenue Management Relationship
  • Hear about the latest Tools to help you implement your strategies
  • Benchmark the performance of your Team with that of your competitors
  • Engage with Asia Pacific’s Leaders from General Managers, Marketing, Operations, Sales and Revenue Management
  • Shailesh Pallipuram
    Shailesh Pallipuram Vice President of Sales and Marketing, South East Asia & Korea at InterContinental Hotel Group
  • Fanie Swanepoel
    Fanie Swanepoel Senior Vice President at Marina Bay Sands
  • Robin Brouwer
    Robin Brouwer Vice President, Revenue Management, Asia at Millennium Hotels & Resorts
  • C.S. Ramachandran, CRME
    C.S. Ramachandran, CRME Director Revenue Management - South Asia, Middle East and Africa at Preferred Hotels & Resorts
  • Dr Detlev Remy
    Dr Detlev Remy Associate Professor at SIT Singapore
  • Brian Korroll
    Brian Korroll Director at Hey Travelista
  • Bilal Chamsine
    Bilal Chamsine Executive Director at DCA Hotels & Resorts

HSMAI Revenue Optimization Conference delivers the most compelling and comprehensive revenue management event for the hotel industry, and convenes key stakeholders to address the most critical trends affecting revenue management in hotels today. With powerful educational and networking opportunities, this is the can’t-miss conference of the year for engaging with Revenue Leaders in Asia Pacific.  A full day conference is followed by workshops on day 2 and an invitation.

If you would like to partner with us, please enquire to receive a copy of the 2018 brochure.

You can also find out more about partnering with us on out Partnership page.

Destination: Singapore

Venue: Marina Bay Sands

Getting There: Go to the Marina Bay Sands site for details on how to get there.

Dress Code: Smart Casual

If you are a permanent resident of Singapore, you are able to apply for funding for the course through the Singapore Tourism Board (STB).  More information is on our website.  Go to the Singapore Tourism Board website to apply or send any queries about the grant to

Contact Us About ROC 2018

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Industry / Market Trends update

In an industry experiencing constant disruption, let’s start the day with an update on the latest innovations and emerging  trends in the hotel industry.

Demand for hotel rooms in Asia for the next quarter

Let’s start the day with some insights on our local markets.  Who is travelling where? Trends in rates, forward looking data and historical data.  Most importantly, what should we be doing about the changing trends?

Total Revenue Management – is anyone doing it?

We’ve been talking about TRM for years now but is anyone actually doing it?  How can hotels get started towards implementing TRM? Function Space, Restaurant, Spa, Activities? All of these products can be effectively revenue managed. Hear from hoteliers that have been through the pain and made this work.

Willingness to pay and other industry pricing trends

With a methodology that has proved to be accurate across thousands of projects, we will:

          Show you how to target the people who will pay the highest rate (Identify segments with a high willingness to pay)

          Determine how willingness to pay differs between segments

          Provide insight for fine-tuning differential pricing strategies

HSMAI update

A quick update on the activities for 2018 being tackled by our senior level volunteers on the Revenue Advisory Board, Digital Advisory Board and HSMAI Academy. Find out your non-profit industry association, HSMAI, can help you.

How to use Data Visualisation to influence owners & other stakeholders

During this session, we will review some of the tools already in use by hotels but that are under-utilised for data visualization as well as the tools of the future and the considerations they should have. We will touch on what type of people you need in your teams to build good data visualization and best practices. We will discuss how data visualisation tools can assist your communication your strategy with greater clarity and help you make better decision.  The session will also cover opportunities available to hoteliers by demonstrating how large companies are using data visualization and predictive analytics to find out how to better target their customers.

Leveraging Data Driven Insights & Technology

Keep Up with The Shifts in Customer Behaviour to Deliver Relevant and Personalized Products and Pricing

Shailesh Pallipurnam will present a Case Study on how a hotel used the data they have on hand to improve their ROI.  Learn how they did it – you can do it too.

How can Revenue Leaders Target Guests by Source Market

Target markets, source markets?  Isn’t that the role of the Sales & Marketing team? In this session, we’ll  talk about:

  1. Things to consider in deriving the Total Guest Value metric for your top source markets
  2. Using this data in prioritizing hotel marketing, sales and revenue therefore optimizing results for the property
  3. Going Deeper: Top questions you need to know about your Top 5 source markets


Guaranteed Lowest Rate - 2 DAY PASS


Special Rate includes Conference on Day 1 + Workshops on Day 2Receive a Certificate of Attendance.


5 or more people - 2 DAY PASS


Save US$30 per person when you book 5 or more people in one transaction. Price includes Conference on Day 1 + Workshops on Day 2Receive a Certificate of Attendance.


Non HSMAI Members - 2 DAY PASS


Price includes Conference on Day 1 + Workshops on Day 2. Receive a Certificate of Attendance.


Get your 2 DAY PASS + HSMAI Membership for 1 Year.


This AMAZING Rate includes Conference on Day 1 + Workshops on Day2 + 1 Year HSMAI Membership. Membership is US$300, so this is an unbelievable offer. Receive a Certificate of Attendance.


HSMAI Asia Pacific

  • Hospitality Sales and Marketing Association International Asia Pacific Inc.
  • Incorporated in Sydney, New South Wales, Australia

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