My Revenue Hub

The HSMAI Revenue Advisory Board have selected specific news, insights, education, jobs and more. Let us do the work filtering the relevant information for you.


It takes a long time to train a new person for the revenue Department. Speed up the process with an online study program. HSMAI have developed a course especially for people who have less than two years experience in revenue functions. The “Certificate in Revenue Management (Hospitality)”. Start anytime, study anywhere.

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Get certified and boost your professional status. Executive certification offers you the chance to confirm your knowledge, experience, and capabilities in the field of revenue management.  Get your CRME designation from HSMAI now….read more

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Working with OTAs: for better or for worse?

A study by Peter O’Connor, Professor of Strategy at the University of South Australia Business School, aims to clarify the OTA question by empirically investigating the added value of OTA participation for hotel properties and its impact on bottom-line profitability. Unlike previous studies, which have for the most part used a conceptual, theoretical or even speculative perspective, this study makes use of comprehensive, multi-year, financial data to empirically establish whether, on balance, the benefits of OTA participation for a hotel property outweigh the (financial and other) costs. The results help to clarify whether it is worthwhile to work with online intermediaries in addition to making the economic and administrative effort to drive direct online sales. Read the Industry report.. For Academics, the full research paper is available:  Abdullah, S., Van Cauwenberge, P., Vander Bauwhede, H. and O’Connor, P. (2022), "The indirect distribution dilemma: assessing the financial impact of participation in for hotels", Tourism Review, [vc_column_text css=".vc_custom_1623814375005{margin-bottom: 0px...

COVID Best Practices that are here to stay!

16th June 2021 Jackie Douglas, President, Hospitality Sales & Marketing Association International (HSMAI) The Hospitality Sales & Marketing Association International’s (HSMAI) Marketing Advisory Board in Australia & Asia Pacific spent time recently discussing the top issues facing hotels and the professionals leading sales and marketing efforts. Surprisingly, the issues themselves have changed since our last “scouting” exercise conducted in November 2020 and the context has shifted to the “new abnormal.” In November, we talked a lot about functional changes in the organisation.  The teams were focussing on things like automation, digitization, cleaning data, rethinking who our customers are, developing “out of the box” creative partnerships with goods/services we never would have thought of previously and the need to shorten the lead-time to launch campaigns when the COVID restrictions are changing day-to-day. In November 2020, the consensus was that the pandemic had forced us to focus on efficiencies and measuring performance to enable us to use our budget more wisely.   We are not duplicating work and we’re much better at sharing skills across functional areas. There was also a hint of what was to come in regards...

What are Hotel revenue people spending their time on?

As a revenue leader, do you find yourself wondering how much time your teams are spending on revenue generation?  Are you able to justify investments in tools, systems or process redesign, or do you find yourself arguing over the ROI with owners and corporate leadership?  Have you inventoried all the tasks your revenue managers are responsible for and do you know which are distracting them from core revenue-generating tasks? As a Revenue Manager, do you find yourself in a time crunch and unable to invest your time in revenue-generating tasks? Do you find yourself devoting your time to tasks that are not the best use of your time and effort? If you answered yes to any of these questions, we want to help you! But for that, first, we need your support. HSMAI and ZS have partnered to develop this “Voice of RM” study to better understand how revenue managers are allocating their time. With the findings of this study, our goal is to provide relevant and targeted intelligence that will assist leaders to find opportunities that...

Regional Conferences

Events for Revenue people


Regional Conferences

Events for Revenue people



2) Chief Revenue Officers Executive Roundtable

21st March, 2018 – Singapore

Chief Revenue Officers Roundtable – Australia/Pacific 
26th March, 2018 – Sydney
Chief Revenue Officers Roundtable – Australia/Pacific

25th July, 2018 – Sydney

Chief Revenue Officers Executive Roundtable

17th October, 2018 – Singapore

Note: Roundtables are Invitation-only events

Please contact us if you lead the Revenue function for your hotel chain or company and you would like to be on the invitation list.

Economics and Business

Service design is a form of conceptual design that involves the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

Service Management

Service design may function as a way to inform changes to an existing service or create a new service entirely. The purpose of service design methodologies is to establish best practices for designing services according to both the needs of customers and the competencies and capabilities of service providers.

Administrative Service

If a successful method of service design is employed, the service will be user-friendly and relevant to the customers, while being sustainable and competitive for the service provider. For this purpose, service design uses methods and tools derived from different disciplines, ranging from ethnography

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