My Revenue Hub

The HSMAI Revenue Advisory Board have selected specific news, insights, education, jobs and more. Let us do the work filtering the relevant information for you.


It takes a long time to train a new person for the revenue Department. Speed up the process with an online study program. HSMAI have developed a course especially for people who have less than two years experience in revenue functions. The “Certificate in Revenue Management (Hospitality)”. Start anytime, study anywhere.

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Get certified and boost your professional status. Executive certification offers you the chance to confirm your knowledge, experience, and capabilities in the field of revenue management.  Get your CRME designation from HSMAI now….read more

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How Tech Tools Help Navigate Hotel Management Challenges

From Data to Decisions: How Tech Tools Help Navigate Hotel Management Challenges Written by: Jurgen Ortelee, Managing Director of APAC for IDeaS Revenue Solutions Today, data drives decision making in the hotel sector, and high-quality data can significantly enhance business outcomes. Accurate, insightful data enables hotels to better understand their customers, improve guest experiences, and optimise operations—boosting both efficiency and profitability. Data is crucial for enhancing the financial performance of hotels today, yet the process of collecting and analysing it to improve business outcomes is complex and fraught with potential for human error. Given the vast number of available data points, it can be overwhelming to determine a starting point or decide which datasets to prioritise. This challenge is likely to intensify in the future, as the volume of data generated by (and for) hotels continues to grow exponentially. As a hotel manager you must recognise that not all data is created equal; only relevant information should guide business decisions. Understanding which data to use in various situations is crucial. So, how do you know which data is relevant in different situations, and how can automation help you surface insights to support better decisions? Understanding key hotel data types In hotel management,...

The Power of Loyalty Programs Plusgrade’s survey

How Hotels Can Harness Ancillaries to Maximize Loyalty, Boost Revenue, and Drive Long-Term Growth The Power of Loyalty Programs Plusgrade’s survey of 3,927 travelers across multiple regions shows how engaged loyalty members are hoteliers most valuable customers. Over the past few years, the world’s biggest hotel companies have invested heavily into their loyalty programs. Marriott leads all hotels with 192 million loyalty program members, for a growth rate of 60% from 2018 to 2023. Hilton, with 173 million members, boasts the industry’s fastest-growing loyalty program, for a growth rate of 110% during that same period. So what’s behind this growth? As the travel industry becomes more competitive, hotels are recognizing that loyalty program members are their most valuable customers. And in order to gain an advantage, they’re capitalizing on new platforms and solutions geared at helping hotel companies drive ancillary revenue and maximize the value of their loyalty programs. At Plusgrade, we’re passionate about helping our partners create new revenue streams through incredible customer experiences. As part of this mission, we’re always looking to better understand trends in the travel industry, including the rise of hotel loyalty programs and their ability to drive long-term revenue growth for hotel companies. A Note on...

Return to Office (RTO) and Hybrid Work Models: Adapting to New Ways of Working

In recent years, the realms of sales marketing, distribution, and loyalty have undergone significant transformation in response to the challenges and opportunities brought about by remote work. Discussions held during HSMAI leadership meetings and conferences within these sectors have illuminated the evolving dynamics of the workplace, emphasizing the importance of happiness, productivity, and equity in this new era. It’s noteworthy that the embrace of remote and hybrid work models varies across the globe. As Gallup (Brecheisen, 2023) research revealed, “the attitude of leaders had an outsized influence on workplace strategies.”   A unique aspect of this transformation is the long-standing practice of sales and revenue manager leaders working remotely. They have adeptly adapted to the changing landscape. However, the broader shift associated with hybrid work is now associated more with leaders in branding, above-property management, marketing specialists, sales enablement, advertising, project management, property support teams, loyalty, and distribution teams. These professionals now allocate a specific number of days to working from home each week, marking a significant change in work dynamics.  At the core of these discussions emerges a pivotal question: should compensation for remote work differ from that of in-office work? Within HSMAI, executives have engaged in spirited debates on...

Regional Conferences

Events for Revenue people


Regional Conferences

Events for Revenue people



2) Chief Revenue Officers Executive Roundtable

21st March, 2018 – Singapore

Chief Revenue Officers Roundtable – Australia/Pacific 
26th March, 2018 – Sydney
Chief Revenue Officers Roundtable – Australia/Pacific

25th July, 2018 – Sydney

Chief Revenue Officers Executive Roundtable

17th October, 2018 – Singapore

Note: Roundtables are Invitation-only events

Please contact us if you lead the Revenue function for your hotel chain or company and you would like to be on the invitation list.

Economics and Business

Service design is a form of conceptual design that involves the activity of planning and organizing people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between the service provider and its customers.

Service Management

Service design may function as a way to inform changes to an existing service or create a new service entirely. The purpose of service design methodologies is to establish best practices for designing services according to both the needs of customers and the competencies and capabilities of service providers.

Administrative Service

If a successful method of service design is employed, the service will be user-friendly and relevant to the customers, while being sustainable and competitive for the service provider. For this purpose, service design uses methods and tools derived from different disciplines, ranging from ethnography

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