Keeping the “Human in the Loop” in travel
Since the release of ChatGPT and other natural language processing (NLP) and large language model (LLM) tools, there has been a never-ending stream of articles and information about artificial intelligence in our industry. This advancement has been in the works for years. However, it is new to many of us, and the development of this technology has set the world on fire. Albert Einstein and Isaac Newton have already said, “What we don’t know is much more than what we know,” and “What we know is a drop. What we don’t know is an ocean.” So with those words of wisdom, it is critical for us to take a beat, learn all we can, and try to understand the implications of this new technology — at least as best we can today. HITEC 2024 was abuzz with the potential uses of NLP; all the while, Google, Microsoft, Adobe and many more technology giants have already implemented and integrated NLP into their software. If you use any of these platforms, you may have seen the transformation as search engines reveal more relevant data, cloud-based productivity platforms seem to know what you want to say before you say...