Hotel revenue leaders in Australia are seeing the upside in 2023

On March 28th, 2023, HSMAI hosted a Revenue Leaders Roundtable, where participants discussed current trends and challenges in the hospitality industry. The meeting covered a wide range of topics, including the recovery of China's tourism industry, revenue management talent, and the differences between automation and AI. In this article, we will summarize the key points discussed in the meeting. China Recovery The participants discussed the early days of transient business in China and noted that most visitors were students and people visiting friends and relatives (VFR), with more visitors coming from Hong Kong and Taiwan than Mainland China. The hoteliers are preparing for the return of this segment by refreshing their properties, while some have not started. Short lead time was common in China's business before COVID, and it still is. Tips The participants shared some tips for revenue leaders and hoteliers in China. They emphasized the importance of Crowne Plaza Darling Harbour Gallery One Meeting room getting the Ctrip approval badge, which is necessary to attract Chinese tourists. The participants...

Talent is top of the challenges for commercial hotel leaders in Australia

Talent: Filling Hotel Sales Roles The hospitality industry is facing a significant talent challenge, particularly when it comes to filling hotel sales roles, especially in corporate sales. According to the leaders in Sales, Marketing, and Commercial areas in hotels and resorts in Australia, New Zealand, and the Pacific, people are being offered significantly more money to move to other employers. While the senior tier seems to be stable, filling the Sales Executive and Sales Manager roles has become the most significant problem. Revenue people are also looking for 50% pay increases. Tips for Attracting Talent To attract talent, hoteliers need to be flexible about working conditions. The roundtable attendees suggested offering options such as: working four days a week, working longer hours to reduce the number of days worked, working from home 2-3 days per week Making sure staff development plans are in place is also essential, as they give employees a sense of growth and progress to look forward to. The group also discussed working with General Managers (GMs) to allow property-level staff to work from home...

HSMAI Foundation Special Report

The State of Hotel Sales, Marketing, and Revenue Optimization Talent 2022-23 This report is designed to help you think about the talent that drives your organization’s top-line results, and what they need to learn, unlearn, and relearn. The report is presented with the support of the members of the HSMAI Foundation Corporate Talent Partner Program.