Anuradha Agnihotri is the Associate Director of Marketing with the Indian School of Hospitality, leading marketing studies at the institute. A multi-platform marketing specialist, Anuradha nearly 20 years of experience in leading transformational, cross-platform global communications campaigns including over 7 years spearheading CNN’s marketing communications outreach in India and South Asia. With a proven track record in building brands and growing businesses, Anuradha has served as a trusted marketing communications partner to leading global brands, helping them own and shape their narratives in a borderless and dynamic world. As a strategic marketing communications advisor, she has worked on the communications mandates of some of the world’s most respected brands including Marriott Hotels, PepsiCo, Pizza Hut, KFC, BBC World News, the National Geographic Channel, the Network 18 Group, and Adidas amongst others.