Dr. Luk is currently appointed as the Head of Digital Transformation & Insights at HK Express Airways, a Cathay Pacific company.  Dr. Luk is an Academic Practitioner & senior leader in Digital Strategy, Digital Technology, Digital Marketing & Consumer Neuroscience with interests in SEA countries. Dr. Luk was recently honored with CIO100 ASEAN Award 2023 – Top 4 and World CIO200 Legend Award 2023 in recognition of his vision and leadership in driving the company’s digital transformation.