HSMAI Commercial Strategy Conference 2024 – India


26 JULY 2024

HSMAI Commercial Strategy Conference 2024 – India

This one day event is where you will connect with like-minded professionals, share best practices, and build meaningful relationships with industry experts and peers. The conference provides a collaborative environment where you can expand your professional network and gain valuable insights from peer professionals across the country enabling you to take key insights back to your hotel to implement.




National Highway 8, Ambience Island, DLF Phase 3,
Sector 24, Gurugram, Haryana 122002, India


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HSMAI Commercial Strategy Conference 2024 – India
9:30am About HSMAI & HSMAI from 2022-2023
9:45am Global & India Hospitality & Consumer trends

Looking at how the consumer behaviour has changed/continues to change post Covid, driven by the major disruptions during the the past 2 years, the fast adoption of technology by both consumers and the industry, the rise of super aggregators like Expedia, Make My Trip, Booking.com, Air BnB, etc which are majorly disrupting the industry, and the rise of Generative AI.

He will also share the outlook for the industry based on the current trends.

10:00am Re-imagining Hospitality

The traditional notion of hospitality is being challenged as the industry embraces innovative approaches to cater to the changing needs and expectations of modern travelers. This talk between Nikhil Sharma and KB Kachru explores the concept of re-imagining hospitality within the context of the India hotel industry and highlights the transformative trends shaping its future.

  • KB Kachru Chairman Emeritus & Principal Advisor, South Asia at Radisson Hotel Group
  • Nikhil Sharma HSMAI India Chapter Board Member and Managing Director & Area Senior VP at Radisson Hotel Group
10:15am Hospitality Industry Outlook: Data Driven Insights for Indian Subcontinent Hoteliers

Access to forward-looking insight provides the best basis for strategic planning. In this session, you will hear the latest forward-looking, on-the-books market insight, including who’s travelling, where they’re booking, and how it is impacting occupancy.

  • Amit Peshawaria HSMAI Commercial Advisory Board Member and Head of Asia Pacific & Oceania at Lighthouse
10:30am Show me the Money - Revenue Management across Spectrums

In an interconnected world, where customer expectations continuously evolve, revenue management professionals must cultivate a keen understanding of guest behavior, harnessing the power of personalization and customization to deliver exceptional experiences. In this interesting discussion, you will get an insight on the intricacies of optimizing revenue, navigating market dynamics, and embracing innovative strategies that propel businesses to unparalleled heights of success.

  • Brij Bhushan Chachra, CRME HSMAI Global Distribution Board Member, the APAC Commercial Advisory Board Member, HSMAI India Chapter Board Member and Vice President Revenue & Distribution at IHCL
  • Amit Middha Director Revenue Performance – South West Asia for IHG and member of HSMAI India Chapter Board
  • Santosh Singh Vice President- Distribution, Network Revenue Optimization, Ancillaries and CPA at Vistara
  • Abhishek Logani Chief Business Officer Hotels - MakeMyTrip
11:15am Morning Coffee Break
HSMAI Commercial Strategy Conference 2024 – India
11:45am Unlock the New Age Traveler through the Power of Tech

Delve beyond travel behavior and trends to exploring various aspects related to technology in the travel industry. The focus will be on sentiment analysis, personalization, and the overall transformation journey for travelers. An interesting exploration on the future of travel, and the utilization of digital assets to drive direct business.

  • Karthik Venkat Googler | Tech Leader (Google Ads & GMP) | Stanford GSB | Mentor | Education Enthusiast | Visiting Faculty @ B-Schools
12:00pm The Changing Anatomy of Marketing that’s shaping the Guest Experience

The changing anatomy of marketing has revolutionized the guest experience by focusing on personalization, engagement, and customer-centric strategies. This has led to businesses creating meaningful connections with their audience, enhancing brand loyalty, and ultimately shaping the guest experience. Let’s hear from the ladies on how significant transformations, fueled by advancements in technology, changing consumer behaviors, and the rise of digital platforms can be leveraged to drive business growth.

12:30am How to Maximize Online Revenue at Every Stage of the Traveler's Journey

This will cover:

  • How a traveler has evolved and their needs have changed.
  • Defining different phases in a traveller’s booking journey:
  • How can a hotelier tap a customer right from the dreaming stage where he/she is even dreaming of a trip until the      retention phase.
  • The slides will cover suggestions/insights useful for hoteliers at all stages.
  • Problems being faced by Hoteliers and how can it be resolved.
12:45pm Sustainability - The New Profit Driver

Karishma Singh will talk about how the incorporation of sustainable practices into the operation of a hotel business can potentially lead to profitability and how you can adopt these methods.

  • Karishma Singh HSMAI India Chapter Board Member & Area Director - Finance & Revenue Management (North Area) at IHCL
1:00pm Lunch Break
HSMAI Commercial Strategy Conference 2024 – India
2:00pm Sales 2.0

The future of the sales role is expected to undergo significant transformations due to advancements in technology and evolving customer preferences to incorporate omnichannel selling and consultative selling. Hear from the industry stalwarts on strategies to enhance sales processes and improve customer engagement in the hotel.

2:45pm Uncovering India MICE Insights and Sourcing Trends

Catch Anupam Arun to gain valuable insights from a session that will uncover latest trends shaping the hospitality industry, Cvent’s market data for MICE business and fresh planner sourcing trends for the India market including planner priorities and expectations from hotels.

3:00pm Life Learnings

Hear Nikhil Sharma speak about his incredible journey as he shares key life learnings – highlighting the significance of resilience and embracing change to develop a growth mindset. Through the condensed wisdom, Nikhil aims to inspire others for the transformative power of life’s lessons and how it drives business and professional goals.

  • Nikhil Sharma HSMAI India Chapter Board Member and Managing Director & Area Senior VP at Radisson Hotel Group
3:10pm Afternoon Coffee Break
HSMAI Commercial Strategy Conference 2024 – India
4:00pm Generative AI & Travel

This is a very fast way to learn a lot!  Hotel leaders will share a successful best practice in 6 minutes and 6 slides.

CS Ramachandran, CRME has been using the AI and will share with you some great ways that hotels can use it to simplify their daily tasks and where this might be going.  Stay for this one, you’ll learn a lot!

  • C.S. Ramachandran, CRME HSMAI Commercial Advisory Board Member & HSMAI India Chapter Board Member & Vice President, Hotel Revenue Optimization at Preferred Hotels & Resorts
4:20pm Trailblazers Awards
4:50pm Vote of Thanks
Group Photo
HSMAI Commercial Strategy Conference 2024 – India
5:00pm Networking Drinks
HSMAI Commercial Strategy Conference 2024 – India





Non-Members: INR 10,000 Earlybird until 12th July, then INR 14,000.

20% discount for a group of 5 or more.


HSMAI Members: INR 25,000

Non-Members: INR 35,000


Get exclusive access to all the events without a registration fee by becoming a member of HSMAI.

One of the highlights of HSMAI India Commerical Conference is the opportunity to learn from industry leaders and experts who will share their knowledge and experience in revenue, sales, marketing, operations and distribution. Gain valuable insights from keynote speakers who are shaping the future of the hospitality industry, learn from real-world stories, and engage in interactive discussions with fellow commercial function professionals. HSMAI provides a unique platform for learning, networking, and exploring new opportunities to drive business growth.

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