Expedia (EXPE), the leading online travel portal aims double market share in Asia from its current 5%. The company is investing heavily on technology based innovation and regional partners to expand in Asian (AAXJ) markets. In the next five years, Expedia expects Asia to account for one-third of the company’s travel bookings and increase the gross number of bookings from its non-U.S. businesses to two-third from the currently 36%.
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