SINGAPORE INSTITUTE OF HOSPITALITY
1 Coleman Street, The Adelphi, #04-37 Singapore 179803
10 Online courses PLUS Face to face Workshop over 2 days
Wednesday – 9:00am – 5:00pm
Thursday – 9:00am – 5:00pm
This fast-paced two-day workshop is a great opportunity for anyone who is looking to learn more about managing revenue in a hotel or any accommodation business. The workshop adds practical experience to the online courses. The course is for people who would like to move into a Revenue Management role, those with less than 3 years experience, and those who need to manage a Revenue staff member or team.
To earn the “Certificate in Revenue Management (Hospitality)”, you will need to complete the 10 online courses.
The fundamental components of Revenue Management are applied to any business that has fixed capacity, perishable inventory, and time-variable demand. This course introduces you to the elements of revenue management that you need to be familiar with to understand the role of revenue in the accommodation industry. It’s not just about pricing. The discipline involves many skills and this initial course will introduce you to each one.
The definition of Distribution within the Accommodation sector
The definition of accommodation Inventory and how it is managed
The types of distribution channels
The factors of the Cost of Sale
The steps to implementing a successful Distribution Strategy
The important role of technology in a Distribution Strategy
The definition of Rate Parity and its role in Distribution
All business need some data to improve their business. Accommodation providers have a lot of data available to them. This course explains how to get the data you need, what you can use it for and will cover some case studies on how hoteliers have improved their business using data and intelligence.
You will learn:
To understand the importance of the Revenue Meeting and how it contributes to the culture across the business.